YouTube.
Clayton Homes Drives Conversions with YouTube TrueView Ads
The team’s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes’ website, which…
Putting Search in Focus: Trends to Watch in 2013
What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on?…
Focus on Who, What and How Before Crowdfunding Your Project
You have an idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market…
Converged Media: Maximizing Consumer Engagement in a Digital World
Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this…
Google, Bing & Yahoo Tracking the 2012 Presidential Election Results
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today.…
Obama vs. Romney: Who’s Winning the YouTube Vote?
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent…
Googling = Research for 94% of Teen Students [Study]
Google is the primary way teenagers conduct research in today’s digital world, according to new Pew research. Teachers say teens are most…
Maker Studios Takes Third Place in YouTube Partner Channels Ranking
The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content…
LinkedIn Launches Video Ads
Video ads are coming to LinkedIn. The professional-focused social networking site announced that its LinkedIn Ads platform is now capable of delivering…
YouTube Algorithm Change: ‘Time Watched’ Key to Higher Video Search Rankings
YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words,…