Yahoo.
DoubleClick Takes Ad Exchange on the Road
Apparently DoubleClick’s new ad exchange is a bit more than vaporware, or a pretty bow to put on the package to entice…
Local.com Joins the Webification Trend
Today, online local search destination Local.com launched a free version of its Local Promote. The full version is $39.95, which lets businesses…
Addressing the Rights Holders
At the recent SIIA (Software & Information Industry Association) conference, many traditional publishers heard Yahoo! appeal directly to their interests. Yahoo’s Scott…
MySpace to take on Google News and Digg
The Times Online and AP report that MySpace is going into the news search business with a new service that will scour…
Ask CEO Explains “The Algorithm”
Ask.com’s CEO Jim Lanzone issued a statement explaining the new campaign that includes the intriguing ad copy: The Algorithm Constantly Finds Jesus.…
Yahoo and PayPal Join To Challenge Google Checkout
As part of their earnings call today, Yahoo announced a new partnership with EBay. Joining with PayPal, Yahoo will offer an express…
Yahoo Profits Up, Search Percentage Down
March was a bad month for Yahoo though their stock price is not being effected by it. They were the only one…
Yahoo, United Online Renew Contracts
Yahoo and United Online announced they have extended their contract today. Yahoo will provide sponsored search and web search results for NetZero,…
Yahoo Analytics Getting Attention
Though they have owned Keylime – an early analytics and bid management company – since buying Overture, Yahoo has not really pushed…
Yahoo! and Newspaper Consortium Expand Ad Partnership
Today,Yahoo! and 12 leading U.S. newspaper companies announced a formal agreement to use Yahoo! as their exclusive paid search partner, and bring…