Yahoo.
Yahoo SmartAds: Super-Targeted Display Ads
Yahoo has launched a new SmartAds display ad unit that uses behavioral, demographic and geographic targeting capabilities to create ads from submitted…
Presidential Candidates Need Some Help with their Reputations
The majority of U.S. Presidential candidates have a negative reputation on search engines, according to a new study by Andy Beal of…
Search Headlines & Links: June 28, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Savvy Little Searchers: Kids’ Search Engines
Are kid-friendly search engines worth using, or are they better served by the major engines?
Search Ad Sellers Should Help CTRs More
Where are Google, Yahoo, MSN, Ask and others when you really need them? We think that they ought to be helping their…
Marchex Launches Content-Rich Direct-Navigation Strategy
Marchex today launched 100,000 local and vertical Web sites, all with unique content. The sites include yellow pages listings, user-generated and expert…
Yahoo Keeps Creating its Own Troubles
Yahoo is having a spin problem lately. It’s going through some changes, as everyone is well aware. Finding a way to keep…
Highlights from the SEW Blog: June 25, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Murdoch Wants to Trade MySpace for Chunk of Yahoo
Got to love the aggression of Rupert Murdoch. Buys MySpace and now wants to leverage it for a chunk of Yahoo! Since…
Yahoo Moves to Short Descriptions
As Yahoo announced in April, Yahoo has begun requiring advertisers to provide a short, 70-character description for all ad descriptions. Previously, advertisers…