Got to love the aggression of Rupert Murdoch. Buys MySpace and now wants to leverage it for a chunk of Yahoo!
Since he only paid $580 million for MySpace – the site that now gets more visitors than Yahoo – and Murdoch is looking to trade for a 25% share in Yahoo – I think his numbers are a little off.
The story of Murdoch’s desires came to light today in the NY Post (which he owns) and other publications.
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.