Yahoo.
Balogh Named New Yahoo CTO
Aristotle “Ari” Balogh, 43, was named CTO for Yahoo! today, according to the Yahoo press release. “World-class technology development is a critical…
Google Enigma: Code Cracked by Carr
‘Some say Google is God,’ Sergey Brin once said. ‘Others say Google is Satan.’ The confusion about Google’s identity may not be…
PPC 101 Writing Successful Creatives
PPC (Pay Per Click) ad copy for paid search beginners. Here's your call to action.
Search Headlines & Links: January 24, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Takes Gold and Silver in Japan: NTT DoCoMo and KDDI
Soon 80 percent of the mobile phones in Japan will feature the Google search engine. That doesn’t necessarily mean Google will have…
Search Engine Stocks Taking A Beating
Across the board, the search engines are being hit just as bad as every other stock on the international exchanges. Guess the…
Two New Ways Google Teaches You to Market on Google
Google has come out with two new tools for advertisers and search marketers. The first is a Google Webmaster Tools Quick Start…
Yahoo Layoffs Downsized to Hundreds
Yahoo job cuts won’t be as severe as rumored this weekend. Kevin Delaney of The Wall Street Journal reports sources close to…
Yahoo Outsource Search to Google! Today WSJ
Pressure on Yahoo to outsource search to Google or MSN continues to mount. Breaking Views in today’s WSJ slams Jerry Yang’s strategy…
Yahoo Yang Interview Exclusive Avi File
The most highly-anticipated webcast in the search engine world: Yahoo’s Q4 and full year 2007 earnings conference call (Jan. 29, 5 pm…