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Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Latest in Yahoo

Yahoo Adds Another Rep To Help Online Forum Communities

First there was YahooSarah – an online persona who helped forum communities with announcements and assistance with YPN and Panama?Overture issues – now we also have YahooPete. Yahoo’s…

By Frank Watson · 27 Feb 2007

Industry

Yahoo Finance Carries Article Calling For Semel’s Replacement

Just like the advertisers who cannot filter publisher partner ads, Yahoo Finance is running an Seeking Alpha article calling for the replacement…

By Frank Watson · 26 Feb 2007

PPC

Search Engine Advertisers’ Wish List

In his latest ClickZ column, Kevin Lee has compiled a Search Engine Wish List — changes that search engines could implement to…

By Kevin Newcomb · 23 Feb 2007

Industry

U.S. Search Engine Rankings and Top 50 Web Rankings, January 2007

Web users started searching early for tax information, vacation booking, new jobs, and places to live in January.

By Enid Burns · 23 Feb 2007

PPC

Yahoo! Gives 2nd SearchLight Award

So amid the restructuring Yahoo! had time to give out the second annual SearchLight awards today. As their press release states: The…

By Frank Watson · 22 Feb 2007

Analytics

Yahoo!, Google and Bloglines Dominate Web-based RSS Reader Market

Recent discussions on changes in RSS subscriber reporting at FeedBurner as a result of Google’s starting to report Google Reader and Google…

By Amanda Watlington · 22 Feb 2007

Industry

Yahoo Launching Separate Content Advertising Platform

Update: Yahoo emailed me to say this is only being offered in Europe right now. Yahoo is launching a separate content platform,…

By Frank Watson · 22 Feb 2007

Industry

Yahoo! Sings The News – Will Investors Sing the Blues

Singing newscasters? Why not just buy the Naked News – or is that next? Is something wrong at Yahoo! ? Have the…

By Frank Watson · 22 Feb 2007

Industry

Yahoo Reorg In Full Effect: Advertiser and Publisher Group Changes

Back in December, Yahoo announced a sweeping reorganization that created three new operating groups and shuffled execs to lead those groups. Now…

By Kevin Newcomb · 15 Feb 2007

Analytics

Data Mining: The Heart of Analysis

What do you do when the needle won't move anymore -- when you can't invest another dollar in your paid search program…

By John Tawadros · 14 Feb 2007

Local

HotFrog Brings Web 2.0. to U.K. Business Lookups

The curiously named Australian online directory HotFrog launched today in the UK. Like its Austrailian forbearer, the site brings the buzzcloud concept…

By Michael Boland · 14 Feb 2007

Industry

Krugle Partners with the Yahoo Developers Network

Krugle, Inc., the code search engine for developers, announced today a partnership with the Yahoo! Developer Network (YDN). This partnership will result…

By Eric Enge · 14 Feb 2007

Industry

Yahoo Searchlight Awards Show Next Week

Yahoo’s second annual Searchlight Awards show rewarding creativity and innovation in search will be held next week in New York. Attendees at…

By Kevin Newcomb · 13 Feb 2007

Industry

Yahoo, Microsoft Get Mobile

Yahoo and Microsoft have each launched mobile search and advertising initiatives this week. Yahoo has introduced display advertising on its mobile-specific Web…

By Kevin Newcomb · 13 Feb 2007

Events

SES New York 2007 Speaking Update

I’ve now posted what speaking openings I have for SES New York 2007 over here. I’ve now also contacted everyone who spoke…

By Ses Staff · 12 Feb 2007

Industry

Yahoo Launches Pipes, an RSS Remixing Tool

Yahoo has unveiled a new data manipulation/mashup platform called Yahoo Pipes (although they seem to be currently clogged). According to Yahoo, “Pipes…

By Kevin Newcomb · 08 Feb 2007

Analytics

Yahoo Adds Narrow Search Builder Template

Yahoo today made some design enhancements to its Search Builder custom search engine. In response to criticism from bloggers about the options…

By Kevin Newcomb · 07 Feb 2007

Industry

Niched or Vertical Approach Popular in Chinese Search

The allure of 1.3 billion people has many international corporations adapting their marketing and product offerings to the Chinese market. The search…

By Frank Watson · 06 Feb 2007

Industry

Google Enhances Its “Link:” Command at Webmaster Central

As Kevin Newcomb mentioned yesterday, Danny Sullivan had an outstanding write-up yesterday about Google’s enhancement of its “Link:” operator which allows researchers…

By Chris Boggs · 06 Feb 2007

Industry

Search Headlines & Links: Feb. 2, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 02 Feb 2007

Local

A New Local Search Product From Yahoo!

Om Malik over at GigaOm has discovered that Yahoo is testing a new local search product in Bangalore and New Delhi. Known…

By Michael Boland · 02 Feb 2007

PPC

Yahoo Gives Tips To Improve Quality Score

Yahoo is trying to help people prepare for the addition of their Quality Score filter that will launch on Feb. 5th. I…

By Frank Watson · 02 Feb 2007

Analytics

KeywordDiscovery offers free search term suggestion tool

Trellian’s KeywordDiscovery.com is offering a free search term suggestion tool. Type in a seed keyword and the free tool generates the top…

By Greg Jarboe · 02 Feb 2007

Analytics

More Search Share Numbers

Following the share-of-search statistics from Compete and comScore, we now have numbers from Hitwise and Nielsen/NetRatings. Nielsen puts Google on top with…

By Kevin Newcomb · 31 Jan 2007

SEO

Keyword Research Industry Still Lacks a Clear Choice

Keyword phrase research is perhaps the most important part of any Search Engine Marketing campaign. The ability to pinpoint the phrases used…

By Chris Boggs · 29 Jan 2007

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