Topic

Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Industry

Yahoo Launches Pipes, an RSS Remixing Tool

Yahoo has unveiled a new data manipulation/mashup platform called Yahoo Pipes (although they seem to be currently clogged). According to Yahoo, “Pipes…

By Kevin Newcomb · 08 Feb 2007

Analytics

Yahoo Adds Narrow Search Builder Template

Yahoo today made some design enhancements to its Search Builder custom search engine. In response to criticism from bloggers about the options…

By Kevin Newcomb · 07 Feb 2007

Industry

Niched or Vertical Approach Popular in Chinese Search

The allure of 1.3 billion people has many international corporations adapting their marketing and product offerings to the Chinese market. The search…

By Frank Watson · 06 Feb 2007

Industry

Google Enhances Its “Link:” Command at Webmaster Central

As Kevin Newcomb mentioned yesterday, Danny Sullivan had an outstanding write-up yesterday about Google’s enhancement of its “Link:” operator which allows researchers…

By Chris Boggs · 06 Feb 2007

Industry

Search Headlines & Links: Feb. 2, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 02 Feb 2007

Local

A New Local Search Product From Yahoo!

Om Malik over at GigaOm has discovered that Yahoo is testing a new local search product in Bangalore and New Delhi. Known…

By Michael Boland · 02 Feb 2007

PPC

Yahoo Gives Tips To Improve Quality Score

Yahoo is trying to help people prepare for the addition of their Quality Score filter that will launch on Feb. 5th. I…

By Frank Watson · 02 Feb 2007

Analytics

KeywordDiscovery offers free search term suggestion tool

Trellian’s KeywordDiscovery.com is offering a free search term suggestion tool. Type in a seed keyword and the free tool generates the top…

By Greg Jarboe · 02 Feb 2007

Analytics

More Search Share Numbers

Following the share-of-search statistics from Compete and comScore, we now have numbers from Hitwise and Nielsen/NetRatings. Nielsen puts Google on top with…

By Kevin Newcomb · 31 Jan 2007

SEO

Keyword Research Industry Still Lacks a Clear Choice

Keyword phrase research is perhaps the most important part of any Search Engine Marketing campaign. The ability to pinpoint the phrases used…

By Chris Boggs · 29 Jan 2007