Twitter.
Seven innovative social media marketing tools you should be using
Social media is the fastest changing internet phenomenon. We see startups and new tools almost daily! Here are seven newer social media marketing tools you need to try…
Live-streaming presents opportunities, challenges for advertisers
As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends.
What are the biggest video marketing trends of 2016?
Video marketing certainly isn't new, but the growing need for visual content across distribution channels has turned it into one of the…
Social media: look before you leap
Social media puts your message in front of your audience instantly. With millions of active users and real time engagement (any excuse…
How to verify your Twitter account in 10 steps
Twitter has announced that it will now let any of its users apply for the much desired blue badge of verification.
85+ SEO experts you should follow on Twitter
Who are the most useful SEO tweeters to follow? In this post I’ve listed those I have been following for a while,…
Five reasons why you should invest in social customer service
If you're a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote…
Why are we so bad at social media customer service?
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real…
Facebook is testing a new way to make damn sure your friends see your posts
Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures…
Just because they’re sharing, it doesn’t mean they’re reading
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome…
Five competitive advertising strategies to outsmart your competition
It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa…
Twitter introduces better targeting with its new Ad Groups tool
Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation.
24 slightly depressing stats on the ‘fall’ of Twitter
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last…
How B2B brands perform on social (spoiler: better than you think)
In B2B social media there are a few accepted 'truths'. B2B can't work on Facebook or Pinterest. Instagram is a waste of…
Can artificial intelligence save social?
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the…
22 useful IFTTT recipes for content marketing and SEO
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even…
Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in…
The winners and losers of ‘mobilegeddon’ in the USA
In the USA, mobilegeddon was much more successful in making website operators take note of Google's mobile-friendly update than for any other…
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a…
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google's 2015 mobile friendly update.
Six unusual steps for a successful Twitter lead generation campaign
Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true! But not if…
Eight of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
The 17 things Twitter should do to transform its fortunes
Twitter has been having a hard time of it in the past year or so, with various product missteps, plodding user growth…
Twitter’s mooted 10,000 character tweet limit reflects its personality crisis
The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there will be…
How to completely dominate Google’s first page
See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, there will always be…
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