Twitter.
5 Critical Components of Successful B2B SEO Content Marketing Execution
Successful content marketing campaigns are built through experience. It is unreasonable to expect to be “hitting the home run” the first time a program is executed but the…
Content Marketing Nirvana
Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the…
What People Search For – Most Popular Keywords
Billions of searches are conducted each day on popular search engines and social websites by people all around the world. A number…
Social Signals & Search – Reading the Tea Leaves
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can…
5 Ways to Use Video to Connect With Customers
Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to…
Creative Link Prospecting: Following a News Story
Breaking news stories leave a trail behind them that can provide a rich stream of quality link prospects. We examine three breaking…
Measuring Your Link Building with Google Analytics
Learn how to use Advanced Segments to your advantage, Multi-Channel Funnels for improved attribution figures, campaign tagging for easier analysis, and how…
Twitter: The Shortest Distance Between You & What Interests You Most
Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing…
Promoted Tweets: Is a Picture Worth 350% More Clicks?
A recent photo in a tweet vs. no photo in a tweet experiment revealed that a linked photo results in 120 percent…
Google Chromebook Ads Popping Up on Chrome Start Pages
Google is advertising new Chromebooks to some users for $249. While the ad is unobtrusive and momentarily makes the start page more…
Twitter Pulls the Posterous Plug: How to Move Your Content to WordPress
If you have any sentimental attachments to your ramblings or photos on Posterous, you have a couple of months to save it…
Future Forward – Shifts in the Digital Revolution at #SESLON
Context is everything. Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around…
3 Ways to Measure Link Building ROI
Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner,…
Leverage Twitter’s Influence To Work For Your Brand
Quick thinking, creativity, and following your core audience are some ways you can take advantage of all of the real time benefits…
Make Content Marketing Work: 3 Tips to Activate Your Top Influencers
Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and…
Pay by Tweet: Twitter Teams With American Express on Hashtag Payments
American Express is working with Twitter on a payment system that will let people spend money with short messages. Tweeting a hashtagged…
NASA Google+ Hangout Features Astronauts on International Space Station
NASA has broadcast live onboard many of its space vehicles, with astronauts giving tours of spacecraft and answering questions, but this will…
Twitter Brings Older Tweets to Redesigned Search Results
Twitter is rolling out an update that will help users find older tweets in search results, rather than only tweets from the…
Global Social Media Trends in 2013
Social media on a global scale shows no sign of slowing down. In 2013 the big stories to watch will include continuing…
3 Social Lessons for Brands From the Super Bowl Blackout
The Big Game has come and gone. While most people are talking about their favorite or least favorite commercials, the real show…
Search Engine Watch Welcomes Lisa Barone!
We're glad to officially welcome Lisa Barone to our team of expert contributors. Barone, VP of Strategy at Overit, is one of…
Jackie Robinson Google Doodle Celebrates Major League Baseball Trailblazer
Celebrating what would have been his 94th birthday, Google in honoring Jackie Robinson, the first African-American to play in Major League Baseball,…
Twitter: Government User Data Requests Grow, 81% From U.S.
Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the…
Marketers, Consumers Favor Email Over Social Media [Report]
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the…
Make the Most of Your Social Media Interactions: 9 Tips
If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. These nine tips will…
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