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6 Usability Mistakes That Kill Conversions
Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve your customers' experience and…
5 Social Media Profile Optimization Tips for Brands
Optimizing a social media profile is easy and only takes a few minutes. Here are five recommendations on how to give your…
Social Advertising Revenues Forecast to Grow 31% in 2014
EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015.…
Conquering Content Marketing, Step 2: The Content (and Plot) Develops
Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation.…
Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free
Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company…
Twitter Advertising Guide
Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users.…
Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms
Says Cutts: "As far as doing special specific work to say 'you have this many followers on Twitter' or 'this many likes…
How to Write Headlines Google Will Love & You and I Will Click, Read, and Share
The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are…
Can You Build Buzz Like Brands Advertising in the Super Bowl?
Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch…
States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads
Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However,…
How Do You Stack Up Against Top Brands on Twitter? [Study]
Social analytics company Simply Measured analyzed 200 companies, both big and small, to see what they were up to on Twitter, including…
9 Tools to Help You Come Up With Content Ideas
One of the biggest challenges for content marketers and creators is idea generation. If you're feeling stuck or creating content has become…
Facebook Adds Trending Topics
Facebook's new personalized trending future is designed to get people talking about interesting things that are happening in the world, as well…
Facebook Content Comes to Yandex Search Results
Russian search giant Yandex has announced a deal with Facebook giving them direct access of public data. Posts will pop up in…
Twitter Expands Tailored Audiences, Redesigns Web Interface
True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with…
Top Online Retailers Favor Facebook for Traffic and Sales [Study]
Social technology company 8th Bridge released a report that looks at nearly 900 online retail brands and their social adoption. It found…
The World Welcomes 2014 on Twitter, Reveals Usage Patterns
This analysis of how New Year's transpired on Twitter around the globe as each region welcomed 2014, examining popular keywords, as well…
6 Tips for Leaving Your Marketing Bubble
Make 2014 the year you break free from the marketing box/bubble/silo you've become stuck in. Make this the year you move toward…
Twitter Co-Founder Launches Q&A Social Search Jelly App
Twitter co-founder Biz Stone might have left the world's biggest social network Twitter a while back but he hasn't given up on…
Reverse Engineer Sociology & Influencer Understanding for Outreach Success
Reaching out to influencers is incredibly time consuming. Building relationships in an environment where most of those journalists and site owners you…
Why Apps Will Dethrone Content as King of Digital Marketing
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content…
40% of Facebook Users Visit the Site Multiple Times Per Day [Study]
Pew's new research reveals that Facebook has been the most popular U.S. social media site (7 in 10 online adults had Facebook…
5 Ways to Have Killer Content in 2014
Content will continue to be a key part of SEO in 2014. But your strategy has to adapt to your users if…
Top 10 Predictions for Video in 2014
Should we expect to see mobile video usage explode? Short-form content go mainstream? Blurred lines between music videos and ads? YouTube fix…
5 Social Media Advertising Trends to Watch for in 2014
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But…
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