Social media.
Toyota Gives Owners MySpace Like Blogs
The continuing growth of social media has influenced another market. Toyota has helped create a MySpace like program for their hybrid users…
Amanda Watlington Interview
Lee Odden at Online Marketing Blog has a terrific interview with Amanda Watlington, principal at Searching for Profit and the SEW blog’s…
Not Your Father’s Oldsmobile Campaign
Social media is hot, and offers many tempting venues for online advertisers. Social media is also a virtual mine field, and advertisers…
Brand Advocates More Active in Search, Social Media
Research from Yahoo and comScore shows that brand advocates — vocal champions of a brand — tend to perform more searches and…
Yahoo! Answers Celebrates 1st Birthday
On the heels of the Google Answers closure, Yahoo’s social question and answer service is enjoying a much different experience. Yahoo! Answers…
Netscape’s Jason Calacanis Keynoting SES Chicago
I’m very happy to announce that Netscape general manager Jason Calacanis will be doing keynote conversation for SES Chicago 2006. This will…
Wal-Mart Emulates the Social Networking Scene
Nothing says mid-summer like the appearance of back-to-school campaigns. Last week JCPenney began its campaign, and this week Wal-Mart’s The Hub appeared…