Social media.
Measuring Success 101, Part 2
Don't disregard fundamentals such as defining goals, incorporating benchmarks, and using tools when setting up success metrics.
Marketing Tactics vs. Social Media Strategy
Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it? Or is…
Don’t Overdo the Tweaking
Time spent constantly changing on-page content is time you aren't link building, doing PR, and social media reference building. Here's how to…
Leapfish Launches Portal, Search For “Living Web”
Leapfish has launched an entry portal for web users to what they are calling “the Living Web” as they show in their…
American Daily Newspapers Employ 25% Fewer People Than in 2001
I apparently caused a stir yesterday at the PRSA International Conference in San Diego. Actually, it was a disturbing fact — or…
Your Social Media Content Must Be Valuable
Listening to your audience in social media communities talk about the best features of your product should give you insight into how…
Banning Social Media Is Counterproductive
Just as we now look back on the movie "Footloose" as being rather silly, the same will probably apply to the social…
Developing Successful Viral Marketing Ideas
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site.…
All Links Are Not Created Equal
As link building evolves and changes over time, we need to look at a variety of factors that determine whether a link…
Google Labs Rolling Out Social Search Experiment
At Wednesday’s Web 2.0 Summit Marissa Mayer, Google’s VP of search products and user experience. announced the company will be launching a…