Social media.
Twitter’s mooted 10,000 character tweet limit reflects its personality crisis
The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there will be a ‘read more’ button, and that…
Twitter kills share counts, hands end of dirty stick to distributors
A couple of months ago, Twitter revealed that it was going to release new-look ‘tweet’ buttons with the share counts removed.
Will 2015’s SEO best practices carry over into 2016?
As we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016…
How to use social media at every stage of the sales funnel
Many customers are using social media more than ever before and the challenge doesn’t stop at marketing.
How social signals really affect your search rankings
If harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not…
Elite SEM maintains perfect record at U.S. Search Awards
Elite SEM was the big winner in Vegas, having won the "best large agency" award for the third straight year. But with…
Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign
Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the…
Do You Have a Diversified Local Strategy?
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important…
Focusing on Consumer Attitude to Understand Behavior
For a thorough analysis of customer behavior, marketers should exercise consumer surveys and execute usability testing on websites. Here is why these…
How Much Time Does SEO Really Take?
Initiating an effective SEO campaign is time-consuming, but it's essential for success in the competitive digital landscape. Here's a basic breakdown of…
6 Essential Research Studies That Marketers Shouldn’t Miss
This analysis of data from six research studies represents the current scope of the digital marketing industry. Use these insights to build…
Google Phases Out Google+ Even Further – Or Does It?
Google has just dropped Google+ links and reviews from search results. Is Google+ really on its way out, or is the search…
Digital PR on Steroids: How to Guarantee Campaign Success
Building brand awareness with long-term value in organic search requires a strong digital PR campaign. Use these tips to create and execute…
Guest Posting in 2015: What’s It All About?
Since Matt Cutts declared it dead for SEO, what are the benefits of guest blogging for writers and publisher?
Allrecipes.com Reboot Demonstrates Union Between Search and Social
Today, Allrecipes.com unveils its redesigned site, which has become a search-influenced social network focused on connecting users based on their cooking and…
5 Essential Hybrid Digital Marketing Skills to Develop Now
In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to…
What Would You Do If You Were CEO of Skyscanner?
In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine,…
8 Ways Content Marketing and SEO Can Work Together
Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can…
5 Steps for Infiltrating Communities for Links
Social media can be just as effective for getting links as time-wasting. By finding and becoming part of webmasters' communities, you can…
Online Reputation Management: Beyond Damage Control
Most people don't think about their online reputation until it's too late. Here are some tips for damage control - and making…
Tweets Officially Show In Google Desktop Searches
Six months after the deal giving Twitter access to Google's "firehose" of data generated by Tweets, Tweets have started to appear in…
Navigating The Roadblocks of Content Marketing
There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for…
Is Pinterest a Dark Horse in Mobile Search?
Though Pinterest isn't a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be…
SEO Crisis: User Experience vs. Backlinks
While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as,…
Google May Not Give a F*** About Twitter, But Experts Say It Should
Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits…
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