Social media.
6 tools for a better, smarter social media influencer campaign
These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.
Did Facebook find a way to deal with fake news?
Mark Zuckerberg has decided to address the issue of fake news and announce Facebook's future plans.
Instagram interaction rate has decreased by 33% since 2015
Instagram may be among the most popular social platforms, but this doesn't mean the interaction rate cannot be affected by the increasing…
Cats, dogs, brands and social media marketing success
People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this…
How the rise of user-generated content is changing marketing
User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand's strategy. But how does…
What will make your social audience click (if it’s not clickbait)?
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now?
Digital Democracy: how well does Jeremy Corbyn’s manifesto bring social media and socialism together?
This week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement…
Seven innovative social media marketing tools you should be using
Social media is the fastest changing internet phenomenon. We see startups and new tools almost daily! Here are seven newer social media…
36 indispensably useful social media tools for your business
Social media management can become very time consuming, and that’s why we have compiled a list of some of the best tools to…
Snapchat moves into personalised mobile search
Is Snapchat considering an expansion into contextual search as a way to experiment with new promising features?
A marketer’s 10 step guide to Snapchat
Here is a back-to-basic's guide for setting up an account and how to use it. And an overview of why and how…
How to verify your Twitter account in 10 steps
Twitter has announced that it will now let any of its users apply for the much desired blue badge of verification.
18 best branded Instagram videos of 2016 (so far)
Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water…
Facebook is testing a new way to make damn sure your friends see your posts
Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures…
10 tips for marketing success on LinkedIn
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
24 slightly depressing stats on the ‘fall’ of Twitter
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last…
Are rising follower numbers devaluing your social audiences?
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that…
How to use visual social media – part two: Tumblr and Snapchat
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of…
How to use visual social media part one: Instagram and Pinterest
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential…
Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic*
A comprehensive guide to advertising on Facebook
Facebook isn't new to advertising, but it seems to be moving in a very interesting direction by launching many new features that…
The 17 things Twitter should do to transform its fortunes
Twitter has been having a hard time of it in the past year or so, with various product missteps, plodding user growth…
How to use Facebook’s new Audience Optimization Targeting
Let's check out the new Audience Optimization Tool and see how – and if – it can help get my superbly crafted…
The hidden social media dangers for all businesses
Everyone is telling you to use social media – but who’s telling you to be careful?
The importance of relatability in social media marketing
Do you own a small business? If so, you’ve likely been told by a marketer, a customer or even a relative that…
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