Social media.
Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren't crazy about it. What metrics can they use to…
Seven brand health metrics and how to measure them
Struggling to figure out where your brand's strengths and weaknesses are? This article will help understand and measure all common brand health…
How A/B and multivariate testing can skyrocket your social media conversions
Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how…
Four strategies to maintain your social media activity during a crisis
Troubling times like the COVID-19 outbreak have made businesses struggle to maintain an active social media presence. Strategies to maintain social media…
How to plan your social media strategy for any business
Social media plays a vital role in any business growth. Whether it's a B2B business or a B2C, know how to plan…
Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and…
Chaotic communication: COVID-19 is rewriting our cultural rules of connection
Open Mind Strategy's Megan Routh shares four crucial shifts in online behaviors that serve as lessons to help your brand pivot successfully…
How to create social media content that builds your brand
While your current social media content and strategy may have worked for the past five years, the next year might look different.…
Online reputation management: Seven steps to success
Get hold of online conversations around your brand. This article covers online reputation management step by step, giving you specific guidelines to…
How the global lockdown is changing user behavior and digital consumption
People have become more open to video content, online shopping, e-learning, and more. Observations of how global lockdown is changing user behavior.