SERPs.
Seven reasons why your rankings dropped and how to fix them
When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of a sudden drop in traffic and…
How AI is powering real-time SEO research: Insights and optimization
Around 77% of C-level executives recently reported that business adoption of AI initiatives is a major challenge. For SEO, introducing AI-powered tools…
The SEO metrics that really matter for your business
Understand the best metrics for your business when it comes to SEO, view them from a technical and commercial perspective. Lots of…
Progressive web apps (PWAs) for SEO: Benefits, stats, examples
A PWA is a mobile-friendly website that behaves like an app but doesn’t need to be downloaded to be used. Starbucks' and…
How to take advantage of the latest updates to Google Search Console
If you care about where and how you appear on search engines, Google Search Console and its updates will be of much…
Complete guide to Google Search Console
Complete overivew of what Google Search Console is, what it does for your site, how to use it, and what you need…
Google Dataset Search: How you can use it for SEO
Back in September 2018, Google launched its Dataset Search tool, an engine which focuses on delivering results of hard data sources (research,…
Five ways to improve your website’s bounce rate (and why you should)
According to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. Five ways to…
Why bother with user experience: UX tips for SEO experts and business owners
The most important steps to focus on for your customers when trying to improve your UX for SEO. Search query, design, navigation,…
How to pick the best website audit tool for your digital agency
What exactly agencies need when it comes to website audits and what to look for in choosing a tool. Five specific recommendations,…
A primer to forecasting the value of SEO
If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. An overview of SEO forecasting methodology and…
How can brands use SEO to capture new users and markets?
For large websites like ecommerce, there can be an overwhelming amount of data. Here's how to pull and audit your search data…
A quick guide to SEO in 2019
This year, SEOs will need to double-down in understanding four key areas: mobile, structured data, relevance, and accessibility.
How important are featured snippets and how can you get them?
Featured snippets are one of the main engines of economic growth today, with countless businesses and aspiring entrepreneurs relying upon them to…
What will the SERP of tomorrow look like? Four changes to prepare for today
Four predictions on the SERP of tomorrow from the VP of Industry Insights at Yext. What we can expect, and what to…
How did the 2018 SERP changes impact organic search?
How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and…
SEO tips, tools, and how to’s: Best of 2018
A roundup of fan favorite articles on SEO tips and tools from 2018. Feat: Google Analytics guides, meta tag tutorials, SPAs, keywords,…
An SEO’s guide to Google Analytics terms
An overview of all the main Google Analytics terms you need to know for SEO. Lots of resources included for further learning!
5 schema markup values to use in local SEO
Put your business on the SERP map with these five key schema markup values for local SEO. Includes code to use and…
Content marketing for Google SERPs in 2019
As CTR and organic steadily drop, how can we compete in SERPs in 2019? "Zero results" update, mobile, featured snippets, and Google’s…
14 ranking signals you need to optimize for in 2019
Top ranking factors for mobile-first indexing in order to dominate search in 2019, segmented by relevance, content, backlinks, and user experience.
Things that hurt your SEO rankings and how to fix them, part 2
Accessibility and indexation, broken links and bad redirects, not maximizing Google Search Console, and missing / poor meta tags can hurt SEO…
How to move from keyword research to intent research
Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank…
7 things that hurt your SEO rankings and how to fix them
SEO rankings are key to surviving the virtual world and staying relevant. Follow these steps to fix the 7 most common SEO…
An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
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