SERPs.
Why Your PPC Ads Must Meet the True and Positive Needs of Prospects
Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various negative feelings that accompany their unmet…
Best Practices for Building Your 2013 Enterprise SEO Campaign
Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data…
8 Changes to Google AdWords in 2012 You Shouldn’t Miss
Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization…
After Panda & Penguin, is Google Living Up to Its Great Expectations?
Google is a complicated “piece” of software that is being updated constantly, with each update theoretically bringing new fixes and improvements. But…
5 Graphics that Recap the Most Important Google SERP Changes in 2012
A lot has changed in the search industry this year, but perhaps nowhere more than in the search engine results pages. Here's…
Looking for the Juiciest ROI? Pluck the Low-Hanging Keywords
Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's…
Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The newly acquired company was awarded a patent this…
A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is…
Don’t Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign
In a message geared toward holiday shoppers, Bing is calling out Google for it's new paid ad shopping results model. Microsoft has…
Mega-Huge Summary of New Google & Bing Paid Search Features in 2012
It’s been an action-packed year for paid search advertisers. You may have been feeling a bit overwhelmed with all the new features…
FTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm Found
Federal Trade Commission officials are reportedly thinking of dropping their antitrust case against Google. The FTC plans to drop the case because…
Branded vs. Non-Branded SEM
Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here…
Google Shopping Holiday Update for Merchants
In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience.…
Twitter Tweaks Search Features in App Update
Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app…
How to Niche Your PPC Ads
What do you do if you’re in a market in which all the ads are saying more or less the same thing?…
How to Use Google+ Local to Get New Customers
Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one…
End Dirty SEO Keyword Research Now!
Keyword research is hugely important. The success of your entire SEO engagement depends on getting this piece of work right. Is yours…
Writing Search Ads in Context
As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you’ve…
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads
We don't yet know how strictly Google will enforce this new policy demanding “meaningful ad text,” but we know Google is proactively…
Guidelines for Running a Successful Competitor Brand Name Campaign
Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty…
Use Empathy to Create Breakthrough PPC Ads
Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? Creative breakthroughs generally come from two places:…
53% of Organic Search Clicks Go to First Link [Study]
When it comes to paid search, 55 percent of search engine results pages have ads. Although 61 percent of paid search ads…
Why Do Some Sites Rank Faster Than Others?
SEO prospects continue to ask, “How long until I’ll see results”? As with most things in SEO, the question begs more questions:…
Top 10 High Impact Google AdWords Innovations to Watch Now
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive…
What You Need to Know About Google’s Sitelink Policy Update
Google will soon enforce an existing policy regarding sitelink usage. The policy states that each sitelink within a campaign needs to link…
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