SEOs.
SEO Site Clinic: American Express
American Express SEO shredded in site clinic. Will AmEx accept an Au Natural SEO Challenge?
SEO Shenanigans Bury Digg, Trip StumbleUpon, Poison Delicio.us?
If you read only one blog post this weekend, let me micropersuade you to read Steve Rubel’s SEO Shenanigans Pose a Clear…
The Tao of Crafting Strategic SEM Partnerships
First, maybe you’re in-house, working for a CPG big-brand, e-marketing multi-million dollar health insurance products, a solo designer, are president of a…
American Express Axes Ellen DeGeneres: Au Natural On Amex Site
In an ideal world, American Express would AX the Ellen DeGeneres ads and spend a fraction of the marketing budget on au…
The Great Nofollow Link Debate of ’08
Google product launches: huge success. (Some, not so much.) Their most (un)popular? The nofollow tag.
Google PageRank: Simplified
On a scale of 1 to 10, what's your Google Toolbar PageRank? Why high PageRank is Fool's Gold.
SEO Outsourcing: Don’t! Until You Read This
Don't outsource SEO until you read this column. What to do before writing an RFP.
Rating the Super Bowl Advertisers’ SEO Record
The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for…
Don’t Waste Money on a So-Called SEO Specialist
American Express publishes advice not to waste money on SEO. The opinions in the following rant do not necessarily reflect those of…
Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites
URL rewriting is no fun. To maximize SEO results, here are three reasons why you need to do it anyway.