SEOs.
Meet the New Google. Not That Much Different from the Old Google.
Ok, so you big time search geeks are going to notice the changes in the new Google architecture. But the vast majority…
SearchDay | Surrounded by Search Engines: A New Kind of Mobile Search
Today's search engine marketing news and opinion: Surrounded by Search Engines: A New Kind of Mobile Search; Yesterday's DoS Attacks Included Google,…
SearchDay | My Cheese Just Moved
Today's search engine marketing news and opinion: My Cheese Just Moved; Link Marketing for Travel and Tourism Businesses; PPC Integration, Part 1:…
Should You Still Use Nofollow?
Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your…
Top Signs Your Site Isn’t Ready for Prime Time, Part 2
We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now…
PageRank Sculpting: Welcome Back to High School Hell
Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and…
Share Your Way to Better SEO
SEO campaigns often become bottled up in silos and never reach their full potential. SEO covers many different areas of your business,…
Selling SEO Projects Against PPC Campaigns
Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some…
Following the Nofollow Kerfuffle
Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened?
Google Further Clarifies Nofollow and PageRank Sculpting
Earlier this month, Matt Cutts shared with search marketers that Google had begun treating nofollow differently, especially in regards to “PageRank sculpting,”…