SEM.
Search Term Prices Skyrocket
Kris Oser at AdAge.com (free, sub req.) looks at the rising cost of keywords in: Search Engine Ad Term Prices Skyrocket. Because…
JupiterResearch Rates SEM Firms, Says They Control Most Spending
A new report from JupiterResearch says that search marketing firms, rather than the search engines themselves, now control the majority of search…
DoubleClick Says Black Friday Was Good For Search Marketing
DoubleClick has released figures relating to search marketing over the "Black Friday" post-Thanksgiving heavy shopping weekend that found traffic, conversions and spending…
The Search Engine Update – Number 186 – December 1, 2004
Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of November 2004.
The Search Engine Update – Number 185 – November 19, 2004
Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the first half of November 2004.
SMA-EU Launches Blog
Threadwatch reports that SMA-EU, the European search marketing organization that’s forming, has launched a blog. The blog has news on the group’s…
Google Offers Advertisers Logo Certification & Other Aids
Google’s launched a new Google Advertising Professionals program designed to assist those who manage multiple AdWords accounts on behalf of others, such…
SMA-UK Posts Rules & Membership Rates
The SMA-UK search marketing organization for the UK formed last month has posted information detailing its constitution and a membership application form…
More On SMA-EU and SMA-UK
Threadwatch has comments from both Mikkel deMib Svendsen, interim head of the new SMA-EU European search marketing association, along with news of…
Local Search will Fuel Paid Search Market
An interesting paradox: Despite the fact that many early paid search advertisers were small businesses, there hasn’t been a big shift in…