SEM.
And Expect More SEM Firm Acquisitions
Search Agencies Ripe for Picking from ClickZ takes a look at how further acquisitions of SEM firms may occur following in the…
CGI Holding To Acquire Proceed
Only days after the acquisition of iProspect by a major marketing group, CGI Holding Corporation goes the other direction and intends to…
Will 2005 Bring More SEM Acquisitions?
I bet a friend last year that no, ad agencies are not going to swoop in and eat up all the search…
Search Year In Review, With A Laugh
Peter Da Vanzo’s 2004: The Search Engine Year in Review article over at SearchEngineBlog.com (soon to gain the rightful tag, The Original…
Fire Them Search Spammers!
Patricia Fusco, one of the new SEM columnists at ClickZ, comes out swinging with an argument that if the firm you outsource…
iProspect Acquired by Aegis Group
Search marketing firm iProspect was acquired today by the UK-based Aegis Group and will become part of their Isobar digital network. According…
Clickfraud: Rampant or a Manageable Problem?
Some believe that clickfraud is a huge problem. Others, say it’s around but manageable. Brian Morrisey’s article: Click-Fraud Threat: ‘Staggering’ Or ‘Overblown’?…
Second-Tier Engines Provide Low-Priced Leads
Brian Morrisey at DM News writes that although second-tier engines don’t get the traffic Google and Yahoo offer, they do provide low-priced…
State of the Search Marketing Industry 2004
Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed…
The State of Search Engine Marketing 2004
SEMPO’s “The State of Search Engine Marketing 2004″ report was released tonight at SES. Pamela Parker offers an overview in this Clickz…