SEM.
Bing Ads vs Google AdWords case study: which offers the better value?
We see mixed result across both platforms, depending on the account we’re working on, so it’s difficult to identify trends in the…
Why are enterprise companies missing out on search?
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline…
Quiz: How well do you know these 25 SEO abbreviations?
SEO, SEM, PPC, CTR, HTML, HTTP, IP... even for the most seasoned digital marketing professionals, the world of SEO can be a…
How are beacons going to affect search marketing?
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
Apple to introduce search ads to its App Store
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead…
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be…
How to avoid your search marketing campaign falling short of its potential
If you're working as an SEO professional this post is for you. I'll show you some practical ways you can ensure that…
Do bounce rates affect a site’s search engine ranking?
Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again.
Why are SEOs slow to implement Accelerated Mobile Pages?
It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an…
Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]
Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on…