SEM.
360i Buys SearchIgnite
Search marketing firm 360i has purchased SearchIgnite, a search management software company. The move gives 360i internal technology for bid management and…
SEM Business Issues On Discussion
Here’s a pair of Search Engine Watch Forum threads dealing with some tricky SEM business issues. In How To Start & When…
Search Forums Roundup: Feb. 25, 2005
Today’s SearchDay, Search Engine Forums Spotlight, features our weekly links to this week’s hot topics from search engine forums across the web:…
The Search Engine Update – Number 192 – February 25, 2005
Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of February 2005.
Forecasting Paid Search Traffic
Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently…
Oneupweb Study Finds Longer Search Phrases Convert Better Than Shorter
A study from search marketing firm Oneupweb finds that in general, longer search terms convert better than shorter ones. In particular: Conversion…
Combating Click Fraud, Trademark Infringement and other Search Engine Nasties
Lurking in the shadowy regions of the web are all manner of scoundrels bent on promoting their web sites at the expense…
SEMPO Stats On Click Fraud; Most Worried, Many Confirm A Problem
SEMPO has released stats about click fraud drawn from the The State of Search Engine Marketing 2004 survey it released in December.…
Click Fraud A Worry For Most; Confirmed Problem For Many
Stats from SEMPOshows those concerned over click fraud far outweighs those who have seriously tracked it happening. However, a significant number have…
Search Engine Watch Wins Pandia Awards
The Pandia Search Engine Awards for 2004 have just been announced and the entire Search Engine Watch team would like to thank…