SEM.
Coke Counters Bad PR With Search Ads
Coca-Cola Counters Critics With Search Ads from MediaPost covers how Coke is using search marketing to get the word out about a…
DMA Offering Search Marketing Certification Program
The Direct Marketing Association has announced a new certification program in search marketing, which is to launch at its annual conference next…
Search Marketing in Regulated Industries
Developing and promoting a site for a company in a highly regulated industry can be a challenge to a search marketer on…
The Vice Presidents of Search
A sure sign that search marketing is maturing is the emergence of high-level executives responsible for the search marketing function in larger…
Your New Title: The VP of Search
What do the New York Times/About.com, Citicards and Passages drug treatment center have in common? You guessed it, a Vice President of…
Microsoft Upgrades Live Search Offerings
Microsoft has made a number of changes to its Windows Live offerings, including pushing some services out of beta and adding new…
Search Headlines & Links: September 11, 2006
Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged…
Highlights from the SEW Blog: Sept. 11, 2006
Featured posts from the Search Engine Watch blog, as well as our customary headlines from around the web.
RH Donnelley Buys LocalLaunch
The press release has yet to come out but it’s official that RH Donnelley, the third largest US yellow pages publisher, has…
Top SEM Firm Mistakes
Andy Beal wrote a blog post he named The Top 10 Business Mistakes Search Marketing Firms Make. The first mistake SEM firms…