SEM.
Hospitality Social Media Marketing: Influence Critical Customer Reviews
UGC (User Generated Content), especially in the form of customer reviews, can send scads of excited visitors to your door credit card…
Search Headlines & Links: January 29, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Bar Codes and Three Martini Lunches
Google is now the network that connects the social graph of the advertising industry. From global AAAAs to interactive agencies to SEM…
Highlights from the SEW Blog: January 21-25, 2008
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Google Position 6 Smack-Down: Filter, Penalty, or Bunk?
Since late December, best-of-breed search marketers have been chattering about a supposed and creepy “Position 6” Google SERPs punishment pattern where pages…
Win the Right Search Marketing Clients – Part 2
How to build your search marketing business by winning large clients and targeting medium-sized prospects.
What search engine marketers should know about event marketing
Yes, yes, I know we’re search engine marketers. So, event marketing isn’t our department. But, Don E. Schultz, Professor (Emeritus-in-Service) of integrated…
Search Headlines & Links: January 22, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
SEMDirector Rebrands as Covario In Race for Interactive Advertising Platform
Search engine marketing technology firm SEMDirector today rebranded as Covario to reflect the depth and breadth of its performance management technologies. Covario’s…
Search Marketing “Resolutions” for 2008, Part 2
We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008.