Search engines.
SearchDay | Customer Segmentation and SEO — A Beautiful Couple
Today's search engine marketing news and opinion: Customer Segmentation and SEO -- A Beautiful Couple; and more.
Customer Segmentation and SEO — A Beautiful Couple
Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper…
SearchDay | Make Sure Your Promotion Is Legal
Today's search engine marketing news and opinion: Make Sure Your Promotion Is Legal; Luxury Brand Survival; Look to Your Other Opportunities; and…
Yahoo! Favicon Test Offers Opportunity for Increased Branding in Search Ads
Yahoo! is testing placing Favicons (that little graphic next to the URL or in the tab of your browser) next to search…
Another DOJ Antitrust Investigation for Google, This Time for Book Search Settlement
Months after Google pulled out of a search ad deal with Yahoo! due to a Department of Justice antitrust investigation, the search…
SearchDay | PPC Content Advertising: The Latest Tips and Best Practices
Today's search engine marketing news and opinion: Content Advertising Tips and Best Practices; Thoughts on Promo Outcomes; Search Goes Global; and more.
PPC Content Advertising: The Latest Tips and Best Practices
Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers who…
SearchDay | Big Brands are Starting To Get It — or Is Google Starting to Get Big Brands?
Today's search engine marketing news and opinion: Big Brands are Starting To Get It -- or Is Google Starting to Get Big…
SearchMe Launches Search Advertising Beta
Visual search engine SearchMe has launched a search advertising test and is looking for beta testers. The program is open to 500…
SearchDay | Maximum PPC
Today's search engine marketing news and opinion: Maximum PPC; Maintaining an SEO Log; Microsoft Research Introduces Search Projects at TechFest; and more.