Search engines.
Google & The Approved Cloaking Problem
Google needs to modify its policy on cloaking and provide more webmaster support, so programs like Google Scholar don't leave it open to accusations of hypocrisy.
New MSN Search Blog
Like Yahoo and Google, MSN has launched a new blog about their search engine.
MSN Search Beta Unites New Search Tech With New Features
As rumored, MSN has rereleased its new search engine to the public today. However, the new technology is appearing on the MSN…
BizRate Becomes Shopzilla
A search engine name change to report. Comparison shopping engine, BizRate.com has become Shopzilla. The BizRate.com site and interface remains online but…
SMA-UK Posts Rules & Membership Rates
The SMA-UK search marketing organization for the UK formed last month has posted information detailing its constitution and a membership application form…
Google “Hack” Prevention
CNETAsia’s: Are you Google hack-proof?, offers several suggestions about how to keep material out of web engines. The author concludes the article…
Yellow Page Companies To Buy YellowPages.com
BellSouth and SBC Communications are to purchase YellowPages.com, which they apparently hope can be built into an online business index for the…
Search Marketing Beyond Google and Overture
When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality,…
Changes to Snap
On the Snap blog, Bill Gross lets us know about some changes to the appearance of his new search engine. We changed…
Learning from a Master in the Web Search Garage
There are searchers, and then there are Super Searchers. Super Searchers have the ability to find seemingly any type of information, either…
Google-BellSouth Partnership — Not Quite Revolutionary
AdAge examines the new Google-BellSouth deal to explain why the two partnered: Why the Google-BellSouth Yellow Pages Deal Happened. Frankly, there’s nothing…
Desktop Search & The Search Marketer
Fredrick Marckini weighs in on how desktop search may impact search marketing: Google’s Desktop Search Could Change SEM Forever, from ClickZ. A…
The Sophisticated Search Marketer
A new report from JupiterResearch finds that many search marketers have yet to become sophisticates in how they conduct search marketing campaigns…
Microsoft Prepares Massive Marketing Campaign for New Search Engine
Can traditional consumer-facing marketing/advertising do anything to help gain search market share from a company, Google, that has used very little of…
Searching For Packaged Goods
People looking for consumer packaged goods — you know, boxes of tissue, dog food, cans of soup and other products on shelves…
Web Feeds, Blogs & Search Engines
Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this…
Search Online, Buy Offline: How to Tell?
Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness…
Search Engine Marketing For Travel-Related Sites
Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves…
Fagan’s “Switch Bookmarklets”
About two month’s ago Chris called Michael Fagan a “search craftsman” when reviewing Fagan’s wonderful URLInfo service. I wholeheartedly agree with Chris…
Search Friendly Site Redesign
If you’ve worked hard to get good search engine rankings, it’s understandable if you’re concerned about changing your site, even if it…
Retaining Traffic after a Web Site Redesign
Your site gets great traffic from search engines, and yet it needs a new design. How can you freshen up a site…
Memories of Search Engines of Yore
In the mid 1990s, a couple of Stanford graduate students visited the popular search engines of the day, offering to license new…
Search Marketing Off the Beaten Track
Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or…
Search Engine Watch Forum’s 101 Threads
Last week, one of our most energetic forum moderators Nacho Hernandez started a thread called Search Engine Marketing 101. In it, he…
Link Building Articles
Compilation of articles on from Search Engine Watch and across the web on how search engines use links to influence search results…
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