search advertising.
How are Search Marketers Performing?
A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide…
IAB Report: Search Ads Account for 40% of Ad Sales During First Half of 2005
Via a thread in the Search Engine Watch Forums, news from the Interactive Advertising Bureau and PriceWaterHouseCoopers about online ad spending in…
Paid Search to Displace Online Display Ads by 2010
Paid search will garner more revenue share than online display advertistments within five years, according to a new market forecast by Jupiter…
Daily SearchCast, Aug. 31, 2005: Google Selling Print Ads, Yahoo Apologizing For Ad Management Woes, France To Fund Eurosearch, SEO Blogger Sued Over Trade Secrets Allegation, Google Meets South Park & More
Today’s search podcast covers Google selling ads in print, Yahoo apologizing for ad management problems and issuing refunds, an SEO blogger sued…
Stats: Time Spent With Various Yahoo and Google Services
Bambi Francisco’s article: Why Google may need instant messaging offers a bunch of new and interesting stats from Majestic Research about Yahoo…
Read All About PPC Search Marketing
A new book from Boris and Eugene Mordkovich offers a comprehensive look at all aspects of pay-per-click search advertising. The Pay-Per-Click Search…
Buying Search Engine Advertising – SES San Jose 2005
Our Buying Search Engine Advertising session dates back to the very first SES show in 1999, though obviously the content keeps getting…
Search Marketing Isn’t Just Math & Machines
Search is all about math, right? Throw everything into a black box, let the ad management systems run, and you can forget…
Fastclick Unveils Contextual Search Ad Program
The Media Post article, Fastclick Takes On Google With Contextual Ads, offers a look at the new FastClick program that launched yesterday.…
Dialing in to AOL’s Pay-Per-Call Program
AOL is offering a new form of search advertising called pay-per-call, an appealing alternative to pay-per-click programs for businesses that don’t have…