search advertising.
Phil Bradley Our New Searching Correspondent; Jennifer Slegg Picks Up Paid Search Coverage
Search Engine Watch has always had two main audiences: search marketers and searchers. We want marketers to understand how to reach an…
Searcher Behavior Research Update
Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers.
Yahoo Denies Scandinavia Testing
In a follow-up to last week’s post, Yahoo has said they aren’t testing a new system in Scandinavia. Without giving details about…
Integrating Search with Traditional Advertising
Search advertising used to be an afterthought. Businesses were reluctant to spend large amounts of money on it. They didn’t understand it.…
The Search Engine Update – Number 218 – April 4, 2006
Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of March 2006.
Putting Search in the Ad Mix
Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most…
The Search Engine Report – Number 113
Search Engine Watch editor Danny Sullivan recaps top search engine stories from March 2006.
Fathom: Keyword Prices Drop in November
New numbers from Fathom from this Media Daily News article: Keyword Prices Tumble, reports that in November keyword prices fell 11% from…
Paid Search Helps the Smithsonian Institution Increase Revenues
One of the best things about living in the DC area is taking advantage of ALL that the Smithsonian Institution has to…
Everything You Ever Wanted to Know About Google AdWords
Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide…