Topic

Schema.org.

Everything we have published on Schema.org. 47 articles
Local

Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary…

By Bill Connard · 13 Feb 2014

Content

Building a CRAP SEO Content Strategy

How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a…

By Grant Simmons · 30 Jan 2014

Development

Metadata & You: Best Practices, Benefits & Implementation Made Easy

The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand…

By Andrew Delamarter · 14 Oct 2013

Development

2 Underutilized Opportunities for Schema on Your Website

Want to make your website's listing stand out from others within increasingly limited search engine real estate? Two schema.org protocols – breadcrumbs…

By Carrie Hill · 04 Jun 2013