Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps.
After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity.
Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft corporate president of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.
Monday night at SMX Advanced in Seattle, Danny Sullivan sat down with Satya Nadella, who is the Corporate Vice President of Microsoft’s ... read more