Topic

PubCon.

Everything we have published on PubCon. 43 articles
Latest in PubCon

Elite SEM maintains perfect record at U.S. Search Awards

Elite SEM was the big winner in Vegas, having won the "best large agency" award for the third straight year. But with 21 other categories, Elite was far…

By Mike Obrien · 08 Oct 2015

SEO

Google’s Matt Cutts on SEO: A Retrospective (2006-2010)

Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point,…

By Dave Davies · 11 Apr 2014

Industry

U.S. Search Awards 2014 Nominations Now Open

No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to…

By Danny Goodwin · 07 Apr 2014

SEO

Google Refreshes Page Layout Algorithm

If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to…

By Jennifer Slegg · 12 Feb 2014

Development

Google Starts Penalizing Sites for Rich Snippet Spam

Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such…

By Jennifer Slegg · 06 Feb 2014

Development

Google Webmaster Tools Now Highlights Security Issues

A new section within Webmaster Tools offers a portal for "Security Issues" to alert webmasters when they have a security issue or…

By Jennifer Slegg · 30 Oct 2013

SEO

Goodbye, Google PageRank Data: Maybe Just for Now, But More Likely Forever

Matt Cutts confirms at Pubcon what some have thought for months: Google has no plans to fix the broken pipeline that stopped…

By Jennifer Slegg · 24 Oct 2013

PPC

Google Says: Use AdWords Ad Extensions, Or Else

Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions…

By Larry Kim · 24 Oct 2013

SEO

12 Ways to Optimize Press Releases & Avoid Google Penalties

Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links…

By Lisa Buyer · 09 Aug 2013

Industry

U.S. Search Awards Nominations Deadline is This Friday

If you haven't yet entered your nominations for the U.S. Search Awards, you only have a few more days to do so.…

By Danny Goodwin · 15 Jul 2013

Industry

In Memoriam: Warren “Ted” Ulle (Tedster of WebmasterWorld)

The search marketing industry lost one of its brilliant minds last week when Warren "Ted" Ulle, but better known throughout the industry…

By Jennifer Slegg · 02 Jul 2013

SEO

How to Use Google’s Disavow Links Tool the Right Way

The Disavow Links Tool used alone isn't an effective means for recovering from a manual Google penalty or an algorithmic hit. The…

By Chuck Price · 09 Jun 2013

Industry

Internet Marketing Ninjas Buy Webmaster World Forums #Pubcon

Today at Pubcon, Brett Tabke and Jim Boykin announced that legendary web forum Webmaster World is changing hands. Tabke plans to focus…

By Jonathan Allen · 18 Oct 2012

PPC

Hardcore PPC Tactics at #Pubcon

The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can…

By Lisa Raehsler · 16 Oct 2012

SEO

Google Disavow Links Tool Now Available

The long-awaited Google Disavow Links Tool is now available. Google’s Distinguished Engineer Matt Cutts announced the new Google Webmaster Tools feature today…

By Danny Goodwin · 16 Oct 2012

Social

How to Increase Social Influence Scores on Klout & More

Marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a celebrity, a curator or even a taste-maker thanks…

By Lisa Buyer · 31 May 2012

Industry

How Google Names Its Algorithm Updates & Products

What’s in a name? What’s Google’s strategy for naming its products and updates? We try to hack the mind of the world’s…

By Guillaume Bouchard · 26 Mar 2012

Local

Your Company Sucks! The Online Reputation Management Wars

Don't wait until you wake up one day and find that a slanderous site is suddenly ranking for searches on your company…

By Kristine Schachinger · 17 Mar 2011

SEO

The Unlikely Heroes of Search and Social Media

Line up the unusual suspects. When Terrence Kelleman made a video about his Magic Magnetic bracelet, he had no idea that YouTube…

By Nathania Johnson · 29 Mar 2010

Industry

What Small Business Web Site Owners Need to Know About Page Speed

Is your small business site old or outdated? Here's how to avoid the wrath of Google's new ranking factor.

By Carrie Hill · 24 Nov 2009

Industry

Search Engine Watch Forums Names Chris Boggs Associate Editor

Chris Boggs, manager, Search Engine Optimization for Brulant has joined Search Engine Watch Forums as Associate Editor. Chris is a highly sought…

By Kevin Heisler · 14 May 2008

Industry

48 Practical Questions to Qualify Prospective Search Marketing Vendors

Don’t Get Bamboozled! We’ve all heard anecdotes regarding the unfortunate results of under-qualified or downright deceptive SEM vendors. Common disasters include set-it-and-forget-it…

By Marty Weintraub · 03 Mar 2008

Industry

Top 5 Search Engine Marketing Trends 2008

Understand top SEO and SEM trends and search engines are gold mines. If not, welcome to the search engine salt mines.

By William Flaiz · 18 Jan 2008

SEO

Blogs Are the New Trade Press

Memo to the media relations director: Online publications and group blogs are the new trade press – and these new media that…

By Greg Jarboe · 18 Dec 2007

Industry

Search Engine Forums Spotlight: December 7, 2007

Found in the search marketing forums: Keywords in Affiliate Programs; Google Gadget Ads; Google Testing Digg-like SERPs; and more.

By Kevin Newcomb · 07 Dec 2007

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