Penguin.
Defining Authorship: The Difference Between Contributors and Guest Authors
Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a…
Google Penguin 2.0 Spam Report Form Now Available
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There…
Google Penguin 2.0 Update is Live
The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3…
Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer
When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts…
It’s Time to Change the SEO Mindset
The whole nature of search has changed drastically. But what isn't entirely clear is how SEO providers have evolved to meet this…
Matt Cutts: Google Penguin 2.0 Coming in ‘Next Few Weeks’
There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But…
5 Ways You May Be Stuck In the “Good Ol’ Days” of SEO
Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent…
The Legacy of Spam
Link building isn't as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,”…
Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]
Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how…
Google Penguin Tightens the Noose on Manipulative Link Profiles [Report]
A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings…