paid search.
Paid search rules for ROI on mobile: report
Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is is the key mobile channel to achieve these objectives.
Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in…
Pump up the volume: six ways PPC can boost your promotions
Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out, and I’m…
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
Here are 14 KPIs and metrics that will reveal how the new layout – and the demoted organic results – impacts on…
Google kills Right Hand Side Ads: what does this mean for marketers and users?
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page…
Three off-the-beaten-path ideas that PPC pros should think about in 2016
Here I'll be showing you three areas you may not be thinking about, that ultimately impact your customer’s journey – even though…
Four simple paid search resolutions for 2016
With paid search, the New Year is a great time to reflect on things to improve with your campaigns. Here are four…
Customer journey from search to checkout – Star Wars: The Force Awakens tickets
In which we take a look at the experience of searching for a product, looking at a brand's paid search ad for…
Paid search and PPC: a super accessible beginner’s guide
This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in…
Eight steps for an advanced PPC competitor analysis
The battle for leads, customers and revenue through PPC advertising is fierce and it’s getting harder and harder to differentiate yourself.
How paid search marketers can prepare for the 2015 holidays
For paid search marketers the holiday season is already in full swing and competition is going to be tough.
How to get the most out of Yahoo Gemini
Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's…
Paid Search Budgeting Tips: Avoiding Budget Horror Stories
Whether you use Bing Ads or Google AdWords, these suggestions can help you avoid common grievances that can arise while planning and…
How Is Automated Conversion Optimization Possible with Google?
Using the patent for "User Path Abandonment Analysis," this examines how Google processes data from user paths, AdWords Quality Score, and discusses…
10 Ways to Improve Your Link Building Efforts
To enhance your current link building strategy, use these 10 tips for choosing partners, optimizing communication, calculating effectiveness, and delivering valuable content.
5 AdWords Filters to Make Your Job Easier
Improve the execution of PPC marketing campaigns by taking advantage of the many filtering features in Google AdWords. Here are five fundamental…
Google AdWords Adds a New Feature: The Drag-And-Drop Report Editor
This analysis of the new Drag-And-Drop Report Editor on Google AdWords explains the benefits of its functionality, while also noting the elements…
Bing Ads Releases New Ad Extensions
This explains the functionality of the upcoming ad extensions for Bing Ads. How will the launch of these features influence your cross-device…
The New Media Meritocracy
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge…
AdWords Scripts Discovery – Pause and Enable Ads Based on Dates
The simple AdWords Script that has allowed ads to be paused or enabled on certain dates through the engine, without having to…
Why Do Organic and Paid Search Traffic Have So Much Crossover?
Increased awareness of both types of traffic and various algorithm updates have factored into the increased convergence of organic and paid search…
How to be a Problem Solving SEO
Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to…
PPC Myth-Busters: 5 B2B Folklores Debunked
Can PPC save a dying business? Is Google AdWords too expensive? Time to explore some common PPC fairy tales.
Guidelines For Transitioning A Paid Search Account
Campaign goals, analytics and previous reporting efforts are a few key points you should go over when you win new business.
IAB: Search Led Ad Spend in 2014
Search led ad format spend, while mobile continued its steady growth.
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