paid search.
[Report] Why should marketers care about transparency in paid media?
The budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from knowing…
6 AdWords metrics you should optimize for better ROI
Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible…
Pinterest paid search: What you need to know to get started
Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With…
Do you need a PPC management expert?
The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? We…
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym!…
How brands’ domination of paid and organic search has changed with the evolution of search
With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy to…
AdWords Editor 12: Everything you need to know
Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look…
3 ways to scale your SEM efforts when you are hitting a wall
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for…
PPC 101: Eight tips to get started with paid search
PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you're just getting started.…
How will Google’s new ‘Ad’ label impact marketers?
Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now…