organic search.
Hitwise: Facebook is Top Search Term Across Three Major Search Engines
Experian Hitwise today announced that “Facebook” was the top organic search term in the U.S. during the four weeks ending March 27,…
Citysearch Teams with OrangeSoda for Online Marketing Solution
Local advertising meets search engine optimization with new tool for marketers. You probably know Citysearch as a local online media site. You…
Online Marketing Summit 2010
The Online Marketing Summit 2010 was held in San Diego February 22nd – 25th. OMS 2010 was held at the Paradise Point…
The Rise of Universal Paid Search
2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further.
SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009
Creative Commons Photo Credit Flickr/KayVee.INC The session title “SEO vs. PPC: The Ultimate Search Battle” insinuates some kind of inevitable victory of…
Measuring SEO Results
Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization…
How to do keyword research with Christine Churchill at SES Chicago 2009
There were seven solo presentations at SES Chicago 2009, which reflects a change in format for some of the topics covered at…
The Demise of SEO Won’t Be Caused by Personalization
Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user…
Search is Search: Paid and Organic Search Synergies
You don't have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once…
Team Work Has More Rewards Than a Group Effort
Weighing the pros and cons of building an in-house search marketing team versus hiring outside consultants.