organic search.
Advertisers Benefit More From Top Ad Spots on Google Than Bing [Study]
People who use Google spend more time looking at the top three paid ads above the organic results than Bing users, according…
4 Reasons Why SEO is Underfunded
Advice for SEOs on how to overcome four of the most common problems: short-term vs. long-term goals, organizational constraints, too much jargon,…
Europe Giving Google Mixed Signals: EU Hands Out Antitrust Questionnaire
There is a lot of money being spent by European governments investigating Google right now. Italy has just closed their investigation but…
Case Closed: Italy Drops Google Antitrust Investigation
An antitrust investigation initiated by Italian newspaper publishers who cried foul over lost advertising revenue when their headlines were pulled from Google’s…
Yahoo/Microsoft Search Alliance Expands to 3 More Countries
Microsoft is now serving Yahoo’s organic search results in three new countries, Yahoo announced today. The Search Alliance team reports that back-end…
Search is Search, Social is Social: Treat Them Separate
SEOs should keep doing the normal things to improve rankings in the SERPs. Tweets and Likes may generate some traffic, but these…
Google Faces EU Antitrust Investigation Over Alleged Organic, Paid Search Result Bias
Has Google abused its dominant position in search in the European Union? That will be the focus of antitrust regulators as they…
Forget Clicks, iProspect Study Shows Ad Impressions Drive Purchases & Boost Brands
By now you should have heard of the ‘last click’ attribution methodology and how it is a wrong headed analysis that risks…
Instant Answers About Google Instant Previews
What effect will Google Instant Previews have on conversion rate optimization? Not much, at least not yet. But stay tuned to see…
How to Value Links?
Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can…