MSN.
InfoSpace Seeks Search Engine Market Share
Now that InfoSpace has cleared away other business lines and staff, they just re-committed to online search. The company aims to grow through white-label distribution, which includes over…
The Future of Search: Strategy, Execution, Evolution
What's causing search marketers high anxiety, fear, uncertainty, and doubt?
Most Searchers Have Two Words for Google
A higher percentage of searches contain two words than one, three, or more word phrases.
SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 1
They said it couldn't be done. You can't build your brand online with search marketing tactics. Don't get snowed: here's a blizzard…
ReachLocal Scores $55M Funding
Local search marketing firm ReachLocal announced a $55.2 million round of funding today, led by Rho Ventures. ReachLocal, like Marchex and WebVisible,…
Future for Kelkoo with Yahoo! Cloudy
As Yahoo! continues to redefine its business, Financial Times reports that Yahoo! is considering divesting Kelkoo, the European shopping comparison engine purchased…
Henry: Portrait of a Search Engine Serial Killer
It’s hard to pimp your Website in the city that never sleeps. Especially when you’re the Internet Outsider Insider. The who? A…
Overview of Microsoft Searchification
I attended the Microsoft Searchification event yesterday. The most important thing that happened here is that Microsoft has finally suceeded in offering…
Popcorn Search Disappoints
The popcorn lung news has been water-cooler talk around here recently. In case you haven’t heard, it can be unsafe to consume…
Details Of MSN adCenter Changes
I missed this when it came out at the beginning of the month, but I have not seen a blog about it…
Mastering Yahoo Panama
When Yahoo Panama launched in the U.S., some Wall St. analysts practically cheered at the arrival of the much anticipated but oft-delayed…
Portal and Search Engine Satisfaction Ratings
The American Consumer Satisfaction Index has posted new Customer Satisfaction Indices for a wide range of companies, including a number of portal/search…
Microsoft adCenter Could Win the Search Battle
Tony Wright thinks Microsoft adCenter can win the search wars if it can scale the audience.
Metacrawler Obovo.com Goes Mobile
Obovo.com, a metacrawler search portal, which searches and returns results from MSN Live Search™, Gigablast™, LookSmart™, and Alexa™ is now available through…
Implementing your Search Strategy for the Latino Market, Part 2
In this final installment of our series on search in the Latino market, we look at some marketing strategies for your site,…
Microsoft Adds Ask Sponsored Listings to Office Live Ad Management
Microsoft has added Ask Sponsored Listings to its adManager service on the Office Live platform. Using adManager, small businesses can buy and…
Search Ad Sellers Should Help CTRs More
Where are Google, Yahoo, MSN, Ask and others when you really need them? We think that they ought to be helping their…
Laying the Foundation for In-House SEO Success in Large Organizations: Part II
Successfully building an in-house SEO team requires coordination between many parts of the organization, with defined targets and a plan to reach…
A Look at Latency In Search Engine Ranking
Columnist Eric Enge presents a case study of a niche content site that reveals differences in latency involved in each search engine's…
Is Your SEO Strategy Global?
Developing a global SEO strategy is not an easy undertaking. But if you have, or plan to have, a worldwide presence, you…
“Microsoft Does Not Need Yahoo Anymore” MSN Strategist Claims
With the purchase of aQuantive and its other advertising assets, Microsoft nolonger needs to buy Yahoo to conquer the online advertising world,…
Microsoft Takes Stake in CareerBuilder
Microsoft has acquired a minority equity stake in job search engine CareerBuilder, owned jointly by newspaper companies Gannett, Tribune and McClatchy. In…
Gates Plans to Spend Remaining Time Focusing on Search
Microsoft chairman and founder Bill Gates said yesterday that he plans on spending his remaining 15 to 18 months of active duty…
Yes, Virginia, there is a natural and paid search synergy
“Does running a natural search campaign and a paid search campaign together create more value than running them in a non-integrated manner?”…
Ask CEO Explains “The Algorithm”
Ask.com’s CEO Jim Lanzone issued a statement explaining the new campaign that includes the intriguing ad copy: The Algorithm Constantly Finds Jesus.…
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