Matt Cutts.
Matt Cutts on How Google Ranks Pages That Don’t Get Many Links
How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that…
More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding
Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites…
Backlinks = Rankings, Rankings = Traffic – Deal With It
Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is…
Two Links, Different Anchor Text, Same URL: Does it Matter to Google?
In his latest Webmaster Help video, Google's Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls…
What Search Strategists Overlooked in the New York Times Leaked Innovation Report
The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a…
Did Your Manual Penalty Disappear? It Probably Expired
Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few…
Google Launches Panda 4.0
It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out…
The Link Graph Conundrum: Why Citations Remain Critical to SEO Survival
These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance…
10 SEO Myths Debunked by Bing’s Duane Forrester
Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written…
Matt Cutts: Google Won’t Devalue Links Anytime Soon
With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant…