Matt Cutts.
Google & Link Schemes – Several Shades of Gray
What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works…
How Google Uses Human Raters in Organic Search
How does Google use human raters as part of its algorithm? Do those raters have a direct affect on Google’s search results…
Fishing for Insights About Google’s Penguin Update
Those in charge of SEO for websites or brands impacted by the Penguin update are scrambling to find answers and insights in…
Google Penguin Web Spam Algorithm Update Feedback Form Now Live
Google has named its latest web spam algorithmic update Penguin. For those who believe their search rankings have been wrongly hit by…
How to Google-Proof Your Small Business SEM Strategy
For small business owners, a spate of changes from Google has brought anything but stability. In addition to diversifying your marketing tactics,…
Google Parked Domain Classifier Error Blamed for Lost Search Rankings
Several websites vanished from Google’s index earlier this week. It wasn’t the much rumored over-optimization boogeyman. Rather, it was a bug involving…
How Google Names Its Algorithm Updates & Products
What’s in a name? What’s Google’s strategy for naming its products and updates? We try to hack the mind of the world’s…
How Google ‘Handles’ SEO: My Beef With Matt Cutts
Google can’t replace SEO. Google still needs SEO to push forward the message that companies need to produce quality content, make that…
SEO: A Force for Good
Think about what the web would look like without SEOs working to help legitimate sites rank for the terms that they should…
Google’s New Page Layout Update Targets Sites With Too Many Ads
Is your website ad heavy? You may be in trouble. Google has announced a new algorithm tweak that will lower the rankings…