marketing.
Unica’s Steve O’Brien on Cross Channel Integration
Steve O’Brien is Unica’s VP of Internet Solutions Marketing, and I had a chance to talk to him about cross channel integration.…
Former WebSideStory CMO Joins Unica
Rand Schulman, the former CMO of Web analytics provider WebSideStory, has joined Unica as GM of its Internet Marketing Solutions Group. Schulman…
Using Web Analytics to Drive SEO Decisions
When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to…
What Are SEO Best Practices?
Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. Following best practices…
Mike Grehan Back With New SEO Brand
Even while the last vestiges of his former company, MarketSmart Interactive, are absorbed into the Think Partnership borg, Mike Grehan has set…
SEM Certification & Training Courses
The move toward offering certification and training in search marketing is accelerating. Here’s a rundown on some new courses and developments I’ve…
Playing SEM with the Big Dogs
Search marketing used to be a playground mostly for small and medium sized businesses with relatively modest budgets. But recently, larger players…
Search Marketing Growing Rapidly in the U.K.
A new report from industry analyst firm E-consultancy finds that search marketing revenues grew more than 65% in the U.K last year,…
Pepsi: Combine Media and Brand Relevance
Pepsi gets that they’re not in control. Anotonio Lucio, SVP insights and innovation, is talking CGM right now at the Conference on…
Winners and Losers in Super Bowl Search Marketing
I find it hard to believe, but most of the advertisers who paid millions to have their ads shown during the Super…