local search.
New Google Local Listings Carousel Showcases 7 Results Above the Fold
Google seems to be testing a new style of displaying local search results, such as restaurants, in a unique carousel style that…
Facebook Graph Search: Local Search Ranking Factors
Facebook Graph Search could be an important driver of new customers for local businesses as it continue to roll out. This post…
Rise of the New School SEO Professional
There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery…
How to Optimize Your Facebook Page for Mobile Facebook Nearby Users
Mobile Facebook users can now discover business information and reviews they may previously have asked a search engine. Learn how to optimize…
Local SEO Citations – The New Link Building
Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any…
47% of National Brands to Invest More in Local in 2013 [Study]
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a…
Making Big Data Smart: A 360-Degree Online View of a Business
The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the…
Inside Google Search Updates
It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As…
4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences
Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Developers can avoid the noise by…
Refuting 4 Top Pay-Per-Call Misconceptions
While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell…