link-building.
How to use purchase intent for more effective keyword search
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right…
14 influencer marketing essentials for SEO success
The following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when…
Imitating search algorithms for a successful link building strategy
When doing a link building strategy - or any other type of SEO-related strategy, for that matter - you might find the…
Nine considerations for movie-based SEO outreach campaigns
Movie based outreach ideas, designed to boost SEO with some earned links, seem like a good idea but there are plenty issues…
What do content marketers need to know about SEO?
Content creation and SEO used to be very separate disciplines in the past, but now it's hard to see how either can…
Web users think most outbound links are commercial [study]
The majority of links are considered to be commercial in nature, according to a new research.
What are the true goals of link building campaigns?
What is the goal in building links? Obviously links are the goal in link building. Right? Well, not exactly. Links are an…
How mobile has changed our present and future search behaviour
Well, first thing’s first. Mobile search isn’t mobile.
Is it game over for PRs when it comes to link building?
Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to…
Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]
Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on…