keyword research.
Google’s Keyword Planner tool just became even more inaccurate
You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment…
How one small word makes a huge difference on Google SERPs
Recently we've had a lot of internal discussions about the importance of keywords and the various combinations, including match type.
Seven most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
A couple of time-saving keyword optimization techniques for you to try
If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of…
Six ways to improve your micro-targeted long-tail keyword strategy
Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful…
5 Steps for SEO Competitive Analysis & Research
Tips on how to perform competitive research in order to formulate a clear, realistic, and cohesive strategy.
7 Essential Tasks and the Tools Needed for Beginning an SEO Initiative
A look at seven areas you must review in the kickoff of a well-oiled SEO campaign.
3 Signs Your SEO Campaign Is Dying – and How to Fix It
SEO red flags can be hard to spot initially, but if you know what to look for, you should have no problem…
How SEO Actually Improves Content Quality
In spite of the many people that might state otherwise, SEO and content can actually be best friends - here's a look…
Disney Dominates Halloween Keyword Ad Spend
Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
The Importance of Initial Research Prior to Link Development
Even if you can take just a day or so to really do some research before you start trying to generate links,…
Fast SEO Competitive Analysis
Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.
The “Content-Driven” Sales Funnel
Though the "integrated" approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always…
How to use Keyword Research to Find New Landing Page Testing Ideas
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B…
How to Align Google Webmaster Tools US and Web Report with Google Analytics
It's possible to align Google Webmaster Tools search query data with Google Analytics and that can help users identify the intent of…
Competitive Analysis for Panda Using SEMrush [Tutorial]
There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how…
A Strategic Approach for New SEO Clients
Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword…
4 Keyword Research Techniques in an Age of Vanishing Keyword Data
Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use…
Title Tags & SEO: 3 Golden Rules
Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have…
5 SEM Spying Strategies You Can Use Today to Generate More Profit
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and…
So… You Think SEO Has Changed?
The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of…
gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data
SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brand’s audience…
8 Deciding Factors that Influence SEO Keyword Prioritization
Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for…
7 Reasons Your Blog Sucks & How to Fix It
It can be difficult to publish engaging, informative and high quality content on a regular basis. If you're making publishing sporadically, spamming…
Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized
Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device…
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