Topic

keyword research.

Everything we have published on keyword research. 208 articles
Content

Your step-by-step guide to content marketing keyword research

Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing…

By Ronita Mohan · 28 Aug 2019

PPC

Effective Amazon PPC Management: How to get the most of a limited budget

According to research, Amazon ranked first with average monthly users of about 197 million. Tools, tips, and key details for Amazon PPC…

By Francis Ejiofor · 02 Aug 2019

Content

Four cool keyword research tools you can use for free now

Free or freemium keyword research tools (not including obvious ones like Google Ads Keyword Planner) to provide useful insight into organic ranking…

By Ann Smarty · 15 Jul 2019

PPC

How to run a successful competitor-focused paid campaign

If you’re not running competitor-focused campaigns right now, you're definitely missing out. Five steps to set up and run a successful SEM…

By Matt LaMontagne · 26 Jun 2019

SEO

Seven reasons why your rankings dropped and how to fix them

When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of…

By Inna Yatsyna · 20 May 2019

Content

SEO writing guide: From keyword to content brief

How to create unique articles that encompass major on-page SEO elements, and touch the reader? A streamlined process, key benefits, and screenshots…

By Jori Ford · 23 Apr 2019

Content

How to write SEO-friendly alt text for your images

Alt text for images is an important piece of the SEO puzzle and a great area of opportunity for marketers. Ways to…

By Syed Balkhi · 12 Apr 2019

Content

Eight shortcuts to find long tail keywords (and how to use them)

It's tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large -- albeit…

By Kim Kosaka · 04 Mar 2019

Industry

Voice search optimization guide: Six steps for 2019

71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps…

By Inna Yatsyna · 11 Jan 2019

Content

How to move from keyword research to intent research

Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank…

By Rohan Ayyar · 03 Dec 2018