Topic

keyword research.

Everything we have published on keyword research. 208 articles
Latest in keyword research

Seven reasons why your rankings dropped and how to fix them

When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of a sudden drop in traffic and…

By Inna Yatsyna · 20 May 2019

Content

Eight shortcuts to find long tail keywords (and how to use them)

It's tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large -- albeit…

By Kim Kosaka · 04 Mar 2019

Industry

Voice search optimization guide: Six steps for 2019

71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps…

By Inna Yatsyna · 11 Jan 2019

Content

How to move from keyword research to intent research

Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank…

By Rohan Ayyar · 03 Dec 2018

Analytics

The comprehensive guide to voice search keyword research

With voice usage growing, marketers need to understand how their audience is using this technology and how they can adapt to meet…

By Adam Brown · 18 Oct 2018

Content

The best alternative keyword research tools

Keyword research is an integral part of any search engine optimization strategy – and it doesn't have to cost a fortune. Ann…

By Ann Smarty · 01 May 2018

SEO

Keyword research: 5 ways to find great long-tail keywords

For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides…

By Simon Ensor · 27 Mar 2018

SEO

15 actionable SEO tips to improve your search rankings

Google's RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and…

By Marcela De Vivo · 27 Feb 2018

SEO

The best tools for automating your SEO

SEO automation means making the search engine optimization process automatic through the use of tools, software and other programs that reduce human…

By Pius Boachie · 01 Feb 2018

SEO

How to highlight search opportunity and create a keyword difficulty metric

Whether working client-side or for an agency, the ability to prioritize is essential to ensure you are making the most use of…

By Sam Underwood · 21 Dec 2017

PPC

The ultimate guide to choosing keywords for ROI

Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go…

By Tom Smith · 08 Nov 2017

SEO

What is keyword clustering, and who cares? (Hint: you should!)

If you're still optimizing for "keyword strings", you're not alone. But the industry is evolving towards a different tactic that helps you…

By Ann Smarty · 01 Nov 2017

SEO

Using Latent Semantic Indexing to boost your SEO strategy

Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the…

By Amanda DiSilvestro · 08 Jun 2017

Local

4 things to note when optimizing for local SEO in 2017

According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for…

By Eimantas Balciunas · 13 Apr 2017

Industry

Comparing keyword research APIs: Spyfu vs SEMRush vs Serpstat and more

Many tools provide access to their APIs, aiming to facilitate routine work for specialists. APIs can make SEOs’ lives much easier by…

By Ann Smarty · 02 Mar 2017

Content

Five tools to help you build a content-focused SEO campaign

Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualified leads and ultimately, more customers.

By Rohan Ayyar · 15 Nov 2016

Content

10 useful tools for writing compelling content for SEO

Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.*

By Alice Clarke · 07 Nov 2016

SEO

Complete guide to keyword research for SEO

A complete, detailed guide to keyword research for SEO, including where to begin and what tools you'll need.

By Nikolay Stoyanov · 31 Oct 2016

SEO

Guide to Google ranking factors – Part 2: keywords

Where should keywords appear in your content, as well as how often and in what form?

By Christopher Ratcliff · 12 Sep 2016

SEO

SEO audit: a complete guide to the basics

An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make…

By Nikolay Stoyanov · 12 Sep 2016

Events

Five keyword myths you need to forget right now

Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them.

By Tereza Litsa · 08 Sep 2016

PPC

Five common keyword research mistakes you need to avoid

Avoid these mistakes to do proper keyword research.

By Mike Le · 25 Aug 2016

SEO

Five simple SEO practices to remember when setting up a new blog

When trying to optimise a new blog for SEO, most individuals and businesses can get confused. There's sometimes too much information, and…

By Pius Boachie · 05 Aug 2016

SEO

26 best expert-recommended free SEO tools

SEO at its most technical level is all about the minutiae. The small, precise details that no-one else may notice, but can…

By Christopher Ratcliff · 02 Aug 2016

PPC

How to use purchase intent for more effective keyword search

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right…

By Motoko Hunt · 12 Jul 2016

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