keyword research.
How to drive digital innovation necessary during the pandemic
Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here,…
Foolproof guide to optimizing Shopify for SEO
Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step…
How to adapt SEO strategies for the zero-click search landscape
Zero-click search is not that big a hurdle. Five fantastic tips to tailor your search strategy to make zero-click work for you.
SEO on a shoestring budget: What small business owners can do to win
Being SEO smart doesn't have to cost you a bomb. Ali Faagba highlights small yet effective efforts to help small businesses win…
Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics
A step-by-step guide on keyword research that will help you uncover and utilize search interest trends from Keyword Planner.
Five tips to establish a successful content creation process
Even if publishing frequency doesn’t directly affect rankings, there are many reasons to be consistent with content creation. Tips to help you…
Six must-know international SEO tips to expand your business
International SEO is not a cookie-cutter approach. Must-know tips that can help you pass the tricky differences in language, culture, and search…
Six tools to quickly check website SEO
From checking site load speed to content relevance, and more - A specially curated list of tools to make your job easier…
Long tail keywords: Why they matter so much in content strategy
They might not be as "sexy" as ranking for short tail keywords but they convert better. A reality check about long tail…
Google Ads announce more changes to match types – Challenges and opportunities
Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on…