keyword research.
Seven reasons why your rankings dropped and how to fix them
When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of a sudden drop in traffic and…
Eight shortcuts to find long tail keywords (and how to use them)
It's tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large -- albeit…
Voice search optimization guide: Six steps for 2019
71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps…
How to move from keyword research to intent research
Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank…
The comprehensive guide to voice search keyword research
With voice usage growing, marketers need to understand how their audience is using this technology and how they can adapt to meet…
The best alternative keyword research tools
Keyword research is an integral part of any search engine optimization strategy – and it doesn't have to cost a fortune. Ann…
Keyword research: 5 ways to find great long-tail keywords
For years, short-tail and transactional keywords were the primary focus of SEO campaigns. However, there is a clear acknowledgement on both sides…
15 actionable SEO tips to improve your search rankings
Google's RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and…
The best tools for automating your SEO
SEO automation means making the search engine optimization process automatic through the use of tools, software and other programs that reduce human…
How to highlight search opportunity and create a keyword difficulty metric
Whether working client-side or for an agency, the ability to prioritize is essential to ensure you are making the most use of…
The ultimate guide to choosing keywords for ROI
Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go…
What is keyword clustering, and who cares? (Hint: you should!)
If you're still optimizing for "keyword strings", you're not alone. But the industry is evolving towards a different tactic that helps you…
Using Latent Semantic Indexing to boost your SEO strategy
Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the…
4 things to note when optimizing for local SEO in 2017
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for…
Comparing keyword research APIs: Spyfu vs SEMRush vs Serpstat and more
Many tools provide access to their APIs, aiming to facilitate routine work for specialists. APIs can make SEOs’ lives much easier by…
Five tools to help you build a content-focused SEO campaign
Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualified leads and ultimately, more customers.
10 useful tools for writing compelling content for SEO
Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.*
Complete guide to keyword research for SEO
A complete, detailed guide to keyword research for SEO, including where to begin and what tools you'll need.
Guide to Google ranking factors – Part 2: keywords
Where should keywords appear in your content, as well as how often and in what form?
SEO audit: a complete guide to the basics
An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make…
Five keyword myths you need to forget right now
Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them.
Five common keyword research mistakes you need to avoid
Avoid these mistakes to do proper keyword research.
Five simple SEO practices to remember when setting up a new blog
When trying to optimise a new blog for SEO, most individuals and businesses can get confused. There's sometimes too much information, and…
26 best expert-recommended free SEO tools
SEO at its most technical level is all about the minutiae. The small, precise details that no-one else may notice, but can…
How to use purchase intent for more effective keyword search
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right…
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