keyword research.
The Five Forces of Keyword Competition
This framework aims to help marketers and SEO professionals easily forecast and understand the competitive intensity and rivalry for a keyword and…
4 Ways to Use Pinterest for Market Research
What’s top of mind with your customers today? Whether you’re looking to expand into a new market or gain insights about your…
Bing Keyword Research Tool: Highlights & Limitations
Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six…
How to Find Profitable Keywords For Your Website
Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can…
Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects
At every stage of the process, your goal is to exclude the people who are never going to convert, thus saving money.…
How to Train an SEO in 5 Days
Looking to train an SEO from scratch? This plan covers the key subjects and essential tools SEOs need to learn to use…
4 Big Reasons Why SEO Will Never Die
SEO isn’t dead (if you believe this, I have a bridge I'd like to sell you). There will always be a need…
Lead Scoring: How B2B Search Marketers Can Lead the Process
Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead…
Back to Basics – SEO 101
By employing some basic SEO (keyword research, competitive analysis, writing effective title tags), combined with good link building and pages with content…
How to Develop Link Marketing Ideas
With these strategies, your company could be coming up with new link building ideas on a recurring basis. Just remember to keep…