Instagram.
Beyond YouTube: Alternate Video Venues
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and…
Google to Add Buy Buttons in Sponsored Mobile Search Results
Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace…
5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]
In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and…
Why Search Was Instrumental in the Growth of Taco Bell’s App
Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of…
Instagram Upgrades Search, Editing, and Explore Features
Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers.
A Step-by-Step Guide to Creating Robust Content for the Holiday Season
While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the…
The Art of 6 Simple Questions
How often do you run into a road block when creating killer content? What do you do to keep your blog, video,…
Reaching the College Market With PPC
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC…
Is SEO Dead? NOOOOOOO!
Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts…
Want to Measure Social ROI? Start with These 5 Cross-Channel Metrics
One reason for the difficulty of measuring social ROI is that data from the networks is hard to get and connect to…