Instagram.
How social proof can boost SEO
Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts.
Will Instagram Stories put a dent in the rise of Snapchat?
Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after…
18 best branded Instagram videos of 2016 (so far)
Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water…
The state of influencer marketing in 2016
Before Vine's popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
Understanding our love of visual content
We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love…
23 up-to-date stats and facts about Instagram you need to know
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with…
24 slightly depressing stats on the ‘fall’ of Twitter
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last…
Remembering Klout: how ‘influence’ has changed over the years
It may not be easy to consider yourself a social influencer, but this makes it more challenging, and usually more rewarding.
22 useful IFTTT recipes for content marketing and SEO
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even…
How to use visual social media part one: Instagram and Pinterest
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential…
Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic*
Eight of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Why companies create content – Part one: to create and change perception
There's a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in…
Guide to social media image sizes [infographic]
Here are all the image sizes you need to optimize your social profiles for Twitter, Facebook, Pinterest, YouTube and more...
Do You Have a Diversified Local Strategy?
Now that Google has reduced its local listing positions, brands using a limited ad strategy deter ranking efforts. Here’s why it’s important…
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve…
Google Has a New Look and We Really Like It
The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think…
5 Steps for Infiltrating Communities for Links
Social media can be just as effective for getting links as time-wasting. By finding and becoming part of webmasters' communities, you can…
Winter is Coming: How to Prepare for Holiday 2015
The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini…
Google Isn’t Breaking Up With Social
The recent Google+ announcements about YouTube and photos have many wondering if Google is finally throwing in the social towel.
5 Ways to Make Your Small Business Rock the Web
If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly…
Instagram Brings Search to Desktop
The photo- and video-sharing app has added search features to its website for the first time.
Instagram Makes Content More Accessible With Place Search
Instagram has updated its search features to better catalog its vast network of photos and videos by adding tag and location-based search…
YouTube Newswire Curates Eyewitness Videos
More than 5 million hours of eyewitness news videos are watched daily and YouTube Newswire will curate those clips in real time.…
Beyond YouTube: Alternate Video Venues
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and…
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