Instagram.
B2B lead generation using Instagram Stories: Six tips with examples
Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to grow your business. Examples from Salesforce,…
Social media techniques to integrate into your digital PR strategy
Pitching digital marketing content doesn’t have to be dry and robotic. Establishing a connection on social media can be the first step…
How social media influence 71% consumer buying decisions
What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in…
Top six reasons you should caption your social media video content
A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to…
How to optimize for the Instagram algorithm in 2020
Understanding the logic behind the Instagram algorithm is the safest way into users’ feeds. Here's all you need to know about it.
How to get more leads on Instagram: 10 Highly effective tactics
Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which can help accelerate your sales in no…
Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and…
Social media influencers fight back the Coronavirus disruption
Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back. Evelyn…
How Instagram hiding likes affected influencer marketing
Despite removing the "Likes" influencer marketing on Instagram has still remained one of the best ways for marketing even in the COVID-19…
Five social media trends that are shaping 2020
Founder and CMO of SEO PowerSuite and Awario demonstrates the broader social media trends with actionable tips to implement in your work.
Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing…
New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s…
Top 19 Instagram marketing tools to use for success
One billion people use Instagram every month and 500 million use the platform every day. This list covers lots of tools from…
Eight social media trends that will make 2019
Change is the one thing constant about social media trends. With so many things influencing behavior, find out what will make your…
Top social media trends for 2019
Key social media trends to consider for a successful marketing strategy in 2019. More focus on ROI, new tech, and trust between…
What people search for: Tools for trends
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending…
How to optimize your Instagram account for search engines
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the…
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Eight tools to combine several social media feeds into one
Are you interested in a more efficient way to view your social media profiles?
What’s the best way to use hashtags on Twitter, Facebook and Instagram?
In April, Facebook opened up its Messenger app to brand chatbots, and recently took steps to monetize Messenger by allowing brands to…
Instagram interaction rate has decreased by 33% since 2015
Instagram may be among the most popular social platforms, but this doesn't mean the interaction rate cannot be affected by the increasing…
Cats, dogs, brands and social media marketing success
People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this…
How National Geographic uses visual storytelling to stand out in social media
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence?
Instagram content best practice: winning examples from global brands
This month saw the release of the 2016 cross-border business handbook: Going global with Facebook.
Seven influencer marketing strategies that work
As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized.
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