Googlebot.
Google Warns Against Sneaky Redirects in Updated Guidelines
Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop…
Matt Cutts on How Google Handles 404 & 410 Status Codes
In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers…
Google Supports New Schema for Multiple Business Phone Numbers
Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers (for customer service, technical support, billing…
Matt Cutts: If You Have Multiple Breadcrumbs, Google Picks the First One
How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you…
Ecommerce SEO Tips for Unavailable Products From Google’s Matt Cutts
What should an ecommerce site do with product pages when a product is no longer in stock or has been discontinued? Well…
Google: Here’s How to Make Infinite Scrolling Websites Search-Friendly
Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your…
Index Your Content Faster With the Fetch as Google Tool
Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is…
Google Changes Smartphone User-Agent
Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an…
Google Webmaster Tools Now Finds Smartphone Crawl Errors
Google Webmaster Tools has made some changes to their crawl errors page to include specific smartphone crawl errors that the Googlebot-Mobilebot discovers…
Matt Cutts on Linking Guidelines: How Many Links on a Page?
A new Google Webmaster Help video features the head of webspam explaining how linking guidelines work and how many links webmasters should…