Googlebot.
Strange Encounters of the SEO Kind
This six-step investigation process will help you diagnose extraordinary SEO issues, such as an unexpected drop in traffic/rankings, an unexpected increase in traffic/rankings, or a seemingly random selection…
Google News Content Now Crawled via Googlebot
Due to an infrastructure change, Google News is now using the Googlebot instead of a dedicated crawler to examine web content. While…
Google Adds “Fetch as Googlebot” URL Submission Tool
Google has updated its tools for submitting a URL for indexing. The new tool, titled "Fetch as Googlebot," lets users have their…
Hacked Canonical Tags: Coming Soon To A Website Near You?
Google recently alerted website owners of a recent trend involving the hacking of websites to insert a canonical tag and point it…
Google Simplifies URL Removal in Webmaster Tools
Having incorrect or private URLs show up in a Google search result can be a pain. Trying to remove them is no…
Technical SEO: Tools and Approach
Where do you start? What types of areas should you be investigating, and why? What factors really matter? What tools should you…
The Slippery Slope of SEO
Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's…
Error! Error! Google’s New Fail Page Features Broken Googlebot
Google is serving a new custom 404 page when you stumble across a page that doesn’t exist. It tells you: “404. That’s…
Webmaster Tools and Analytics Get More Cozy
According to Google’s Webmaster Central blog, site owners now have the ability to link verified sites using Webmaster Tools to an Analytics…
Google Indexing Text In Flash Files
Google recently announced that it is now able to index text within a Flash (.swf) file. The latest update means that any…
Hacking AdWords – Who Said Black Hat Was Just Organic?
Drugs. Viagra. Online casinos. Yes, even AdWords isn't impervious to black hat techniques.
The Daily Con Job: Rogue Spiders in the Wild
If you thought that only humans were capable of pulling a fast one on you, think again: quite a few crawlers out…
Optimizing for the User Experience
Eight steps designed to help webmasters re-prioritize day-to-day activities that will increase conversion rates, keep visitors around longer, and hopefully improve rankings.
Crawl, Index, Rank, Repeat: A Tactical SEO Framework
By undergoing a systematic analysis of SEO based on the three primary search engine activities of crawl, index, and rank, savvy SEOs…
Must Read: Matt Cutts Interviewed by Eric Enge
Sit back, relax, and digest this thing. SEW Expert Eric Enge has published an extensive (and that’s an understatement) interview with Google…
8 Google Updates from the Past 8 Days
Catching up on a week of new stuff from the GOOG. Google and DISH Network may be teaming up for a TV…
Google to Murdoch: Here’s Your Hat, What’s Your Hurry?
As I reported a few weeks back, News Corp. Chief Executive Rupert Murdoch said his company was considering blocking Google from being…
Google Makes it Easy for Rupert Murdoch to “De-Index” from News Search
Google is attempting to appease paid content providers with a couple of new updates to news search features. First up, they’ve added…
Shaking My Head at Steve Ballmer…
Last week, I was shaking my head at Mark Cuban. He suggested that Microsoft pay online publishers to de-index their sites from…
Google Crawls RSS Feeds to Discover New Web Pages; AdSense for Feeds Now Available in Blogger
Google recently launched a new feature that uses RSS and Atom feeds to discover new web pages. This helps Google index new…
Google Launches ‘Fetch as Googlebot’ and ‘Malware Details’ in Webmaster Tools Labs
Google is releasing into Webmaster Tools Labs a couple of features that help you view things from their angle. The two features…
Confessions of an SEO Copywriter (You don’t need a lot of copy)
One of our very own SEW experts, Tim Ash is featured on the cover of the summer edition of Online Strategy Magazine.…
Google PSA: News Publishers Can Use Robots.txt to Block Us
Google is once again reminding news publishers that they do not have to be indexed by the search engine. All they have…
Link Building? How About Link Optimization?
There's an expression in the sales business that the "easiest sale that you will ever make is to upsell an existing client."…
Matt Cutts Videos on Search Snippets
Matt Cutts did a video about search snippets during his recent visit to the Google Kirkland office. In it Matt takes a…
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