Google.
Comment: The big brand battles to come
Comment: The big brand battles to come Source: Netimperative, Sep. 10, 2004 Kate Burns, head of advertising for Google in the UK,…
Moot Court Weighs Search Ads & Trademark Issues
Does Geico’s trademark lawsuit against Google have merit? How will the case be argued? What’s the likely outcome of the trial? A…
Advertisers Fears That Search Buys May Help Competitors
Both Overture and Google offer conversion tracking programs, something that’s concerned some search marketers. What if they use that data to better…
Trademark vs. Search: Do you Soo…gle?
Does Geico's trademark lawsuit against Google have merit? How will the case be argued? What's the likely outcome of the trial? A…
Reflections On SEMPO
Search Engine Watch editor Danny Sullivan recaps issues and concerns that marred the Search Engine Marketing Professional Organization's first birthday last month…
Geico Suit Against Overture & Google Can Go Ahead
A case involving ads linked to search terms including the name of insurance company Geico can go to trial, a judge rules.…
Search Engine Milestones for August 2004
Notable news and announcements from the web search world during the past month.
Search Marketing Tools Articles
Reviews of tools and resources that may help you with your search engine marketing efforts.
Local Search Articles
Compilation of articles from Search Engine Watch and around the web offering about how search engines are targeting local search as a…
Outsourcing Search Engine Marketing Articles
Compilation of resources and articles from Search Engine Watch and around the web that provide advice about outsourcing search engine marketing.