Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,711 articles
Latest in Google

How to Gain SEO Seasonality Insights Using Google Webmaster Tools

Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in…

By Ben Goodsell · 21 Mar 2014

SEO

4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming…

By Rebecca Murtagh · 20 Mar 2014

Analytics

AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also…

By Jennifer Slegg · 20 Mar 2014

Industry

New Study Diagnoses Why Google’s Flu Trends Are Always Wrong

It seems that Google Flu Trends has had a nasty habit of overreporting flu rates. Media coverage and even some of Google's…

By Kayla Minguez · 19 Mar 2014

SEO

Google Penalizes MyBlogGuest, a Guest Blog Network

Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one…

By Jennifer Slegg · 19 Mar 2014

SEO

So… You Think SEO Has Changed?

The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of…

By Catfish Comstock · 19 Mar 2014

SEO

Bing Webmaster Tools: An Overview

Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster…

By Aaron Shear · 19 Mar 2014

SEO

Ecommerce SEO Tips for Unavailable Products From Google’s Matt Cutts

What should an ecommerce site do with product pages when a product is no longer in stock or has been discontinued? Well…

By Jennifer Slegg · 19 Mar 2014

SEO

Will ‘Softer’ Google Panda Help Small Businesses Rank Better?

Google is working on a refresh of Panda, a "kinder, softer Panda" meant to help small businesses that may have been impacted…

By Jennifer Slegg · 18 Mar 2014

Mobile

Android Wear: Google Reveals New Wearable Tech

Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as…

By Dan Worth · 18 Mar 2014

Analytics

Making Sense of Big Data in Search Marketing

Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in…

By Jim Yu · 18 Mar 2014

SEO

Google Penalizes German, Spanish, Italian Link Networks

Google's crusade against link networks around the globe continues. Google on Friday announced taking action on the following: German link network efamous;…

By Danny Goodwin · 17 Mar 2014

Analytics

SEO Website Audits: Everything You Need to Know

What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in…

By Aaron Shear · 17 Mar 2014

Industry

Google Search Layout Change is Here to Stay, Despite Poor Reviews

A new Google design has now gone live to all users. The new layout changes the font and removes underlines from links,…

By Jennifer Slegg · 17 Mar 2014

Industry

Google Encrypted Search Hits China

While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and…

By Jennifer Slegg · 17 Mar 2014

Content

The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest…

By Jayson Demers · 16 Mar 2014

Mobile

Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop…

By Jessica Lee · 14 Mar 2014

PPC

The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues

Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide…

By Pauline Jakober · 14 Mar 2014

Development

How Personalizing Websites With Dynamic Content Increases Engagement

Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly…

By Judge Graham · 14 Mar 2014

PPC

4 Reasons You Should Start Obsessing About AdWords Quality Score

Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your…

By Larry Kim · 14 Mar 2014

SEO

Matt Cutts Talks Google, Spam & Small Business: Do ‘Good Guys’ Finish Last in SEO?

When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against…

By Jennifer Slegg · 13 Mar 2014

Content

You’ll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance…

By David Cato · 13 Mar 2014

Content

Rule the SERPs: Become an Expert

Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you’re bound to…

By Peter Van Der Graaf · 13 Mar 2014

SEO

Google: Sites Penalized for Long-Term Spam Tactics Might Never Recover

If you have a website that has been spamming for years, and you're now attempting to clean it up to get back…

By Jennifer Slegg · 12 Mar 2014

Analytics

Moz + Bitly = More Link Data

Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users…

By Jessica Lee · 12 Mar 2014

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